Blog - Lindsay Kirsch

How to Keep Your Audience on Track Using Ground Rules

Last year, my friend was launching her first online course. Being that this is in my realm of expertise, I was super excited for her… and nervous at the same time. Launching a course is a big commitment! There are so many things that can happen once you press go. How do you manage it? In this […]

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How to Skip the Gibberish and Talk So People Understand You

Throughout this blog series, I’ve laid out how to: Find your niche Find your audience Determine what your audience needs So now, the questions remains—how can you truly make sure your audience understands what you’re saying? If You Build It, They Will Come...Right?When I had an idea of what my audience was looking for, I was really excited. In […]

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How to Be Absolutely Sure of Your Audience's Needs

In last week’s blog post, I talked about how when I first started my new business, I came in with my own broad assumptions of what my audience needed. And that was a big mistake. So basically, I was walking around blindly, throwing my time and money up in the air, hoping someone might buy what I […]

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How to Find the Right Customers for Your Product

In last week’s blog post, we talked about how that “there’s a lid for every pot,” meaning that there are customers looking for what you uniquely offer. This week, we’re going to get clear on who your audience is and how you should approach them. I Had the Right Idea, But Something Was MissingWhen I left […]

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How to Help Your Course Stand Out

There’s that old saying that there’s nothing new under the sun. And you know what? That’s really true! But should you let that deter you from creating an info product? Absolutely not! You have this amazing idea that you want to share with the world, and in your research, you’re finding that, well...this sparkling new idea...really isn’t […]

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How To Maintain Boundaries to Better Help Your Clients

If you’re an info product creator, then you have a responsibility to provide a high-quality product that meets or even exceeds the promises you’ve made to your audience. You know the amount of time and effort to make that happen, too. And even though we don’t believe in just providing info dumps on people or throwing […]

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How to Guarantee Your Course Idea Wins With Your Audience

Right now, you may have this amazing idea for a course that you are totally pumped about creating.  You may have been thinking about this for years. It’s come from your personal and professional experience--it’s not just some theory or an untested idea from a textbook. You can barely wait to share this wealth of knowledge […]

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How to Successfully Communicate What You Know to Your Audience

Have you ever been in a class with a teacher or taken a course and thought, “Wow, she’s just born to teach?”  Everything just seems to come effortlessly from the instructor. She knows how to convey the information in a way that you understand and feel excited to act upon after the course has completed. Well, you […]

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How to Help Your Audience Get the Most Out of Your Product

Has this happened to you with the creation of a course--you put in all this hard work, and you didn't get the stellar response you were seeking? You were sure that your audience is going to eat this up and learn a lot of valuable information. You assumed this because the content worked for you--but that […]

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