“You have to treat each other with respect” This past week I had a conversation with Thrive Global on what a business should do in order to create a WOW! experience. As a service-based tech business, I work with a variety of systems, tools, and ...

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Understanding the click through rate of your emails is important. Click through rate (or CTR) impacts you overall email delivery ratings. Poor CTR leads to decreased deliverability which means that less contacts are seeing your content. It can be very discouraging to acquire leads and ...

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Regardless of your email marketing tool, subscription management is a critical component of your account setup. Subscription management allows for your contacts to pick and choose what communication they want, and do not want, to receive. This often overlooked component of your account have detrimental ...

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Email automation can be used for a variety of purposes; to respond to contact actions and behaviors, or help move a customer along their customer journey. One of the less obvious ways you can use marketing automation is to help develop and strengthen customer relationships, ...

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Once you have been able to secure solid email campaign open rates, your next step is to increase your email campaign click rates. Increasing click rates can be tricky – many email providers do not provide any type of email heat map or too to ...

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Fun Lindsay fact: I’m no stranger to online shopping checkout systems. I’ve been setting them up for businesses for 20 years! In fact, I set up the first eCommerce system for the Anchor Bar in Buffalo, NY when I was 16 – this allowed them ...

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If you are running an agency-based business, you know how how quickly your tools and technology can take on a Frankenstien-like appearance. In this article on automate.io, I share my thoughts on the best tech tools to create a lean, mean, marketing machine! Check it out ...

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Leads can come into your business from a variety of sources. Whether they be automated (via forms on your website, webinars, etc.) or manual (conversations at networking events), having a process for organizing warm leads is critical to your business. What is the value of ...

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This week something really fun happened… I was featured on the cover of Authority Magazine! If you aren’t familiar, Authority Magazine shares the top lessons from leaders across all different industries.My specific article discusses 5 Ways to Create a WOW! Customer Experience. I can’t wait to share ...

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When setting up your marketing automation efforts in ActiveCampaign determining what ActiveCampaign plan is best for your business may feel like an overwhelming decision. Since email marketing accounts for approximately 23% of sales, you don’t want to skimp on features and benefits, however, you also ...

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Email marketing consultants and email marketing coordinators are two very different roles that can be easily mixed up.  It’s not uncommon for a company to hire an email marketing coordinator when they really needed a consultant. Or hire a consultant when they really needed a ...

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Email marketing is 40% times more effective to acquire customers than social media, both Facebook and Twitter combined (Mckinsey & Company). Making sure your emails are delivered to a contact’s inbox, and then opened and clicked can be a problem that has many potential solutions. ...

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Working across multiple teams and projects can make project communications challenging. While one team may prefer email, the other prefers Slack. As a business leader, it can be difficult to keep track of what is happening on a project when you have so many different ...

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Click here to read a transcript of this video. When working with a variety of systems and tools in your business, it may become necessary to hire a technical consultant to support your projects. A technical consultant can assist you in developing your processes, workflows ...

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