How to Find the Right Customers for Your Product

In last week’s blog post, we talked about how that “there’s a lid for every pot,” meaning that there are customers looking for what you uniquely offer. This week, we’re going to get clear on who your audience is and how you should approach them. I Had the Right Idea, But Something Was MissingWhen I left […]

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How to Help Your Course Stand Out

There’s that old saying that there’s nothing new under the sun. And you know what? That’s really true! But should you let that deter you from creating an info product? Absolutely not! You have this amazing idea that you want to share with the world, and in your research, you’re finding that, well…this sparkling new idea…really isn’t […]

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How To Maintain Boundaries to Better Help Your Clients

If you’re an info product creator, then you have a responsibility to provide a high-quality product that meets or even exceeds the promises you’ve made to your audience. You know the amount of time and effort to make that happen, too. And even though we don’t believe in just providing info dumps on people or throwing […]

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How to Guarantee Your Course Idea Wins With Your Audience

Right now, you may have this amazing idea for a course that you are totally pumped about creating.  You may have been thinking about this for years. It’s come from your personal and professional experience–it’s not just some theory or an untested idea from a textbook. You can barely wait to share this wealth of knowledge […]

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How to Successfully Communicate What You Know to Your Audience

Have you ever been in a class with a teacher or taken a course and thought, “Wow, she’s just born to teach?”  Everything just seems to come effortlessly from the instructor. She knows how to convey the information in a way that you understand and feel excited to act upon after the course has completed. Well, you […]

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How to Help Your Audience Get the Most Out of Your Product

Has this happened to you with the creation of a course–you put in all this hard work, and you didn’t get the stellar response you were seeking? You were sure that your audience is going to eat this up and learn a lot of valuable information. You assumed this because the content worked for you–but that […]

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How to Ensure the Quality of Your Info Product

Have you ever purchased a course or digital product and encountered some sort of glitch or error? It could be a broken link that goes to nowhere, a download that never finishes, or not being able to log into the website. It never ceases to amaze me that when I purchase a digital product, something just […]

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How to Effectively Use Technology to Create Your Info Product

Did you ever think to yourself…  “I’ll never be able to create my info product because I don’t even know how to make a graphic.” “WHERE do I put what I create?” “Even if I DID create something, how will people PAY me for it?” These are all valid concerns. And quite honestly, another place where many entrepreneurs get […]

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Are You Leaving Your Audience Naked and Afraid?

Supporting your learners, beyond just the learning event is a critical component of every course. After all, you spend a lot of time and money investing in sharing your knowledge with them, and they spend a lot of time and money, to receive it back from you. But what happens if you aren’t properly supporting your audience […]

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