Generate Income for Your Business with Online Courses

Are you a coach or consultant who owns your own business or runs a side gig? If so, you are likely with the ups and downs associated with the work. Being independent enables you to fully leverage your skills and abilities across multiple clients and projects, challenging and enabling you to continually grow. However, as an independent […]

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  • a few months ago

Instructional Design for Marketers

Recently I spoke with Chris Davis, Director of Education for Active Campaign (marketing automation software). We jammed out on what exactly instructional design is and the growing gap between what marketers are creating and what is truly a learning experience.Courses are part of an effective marketing strategy, but are marketers missing out on key insights […]

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  • a few months ago

Is Your Info Product Really Helping People?

You just launched your first info product. You had put so much time and effort into researching, creating, testing, and piloting this course, so you’re really proud of yourself for making it to a real launch date. And now, it looks like all your hard work is paying off. You are super excited about how the […]

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  • 8 months ago

How to Troubleshoot Your Course and Boost Results

You may have this terrific idea for a course, an idea that you know your audience will need and get a lot out of. But do you know that they ready for the life change you’re ushering them into? I have a friend, Tina, who is a registered dietitian and has this course for her nutrition […]

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  • 8 months ago

How to Keep Your Audience on Track Using Ground Rules

Last year, my friend was launching her first online course. Being that this is in my realm of expertise, I was super excited for her… and nervous at the same time. Launching a course is a big commitment! There are so many things that can happen once you press go. How do you manage it? In this […]

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  • 8 months ago

How to Skip the Gibberish and Talk So People Understand You

Throughout this blog series, I’ve laid out how to: Find your niche Find your audience Determine what your audience needs So now, the questions remains—how can you truly make sure your audience understands what you’re saying? If You Build It, They Will Come…Right?When I had an idea of what my audience was looking for, I was really excited. In […]

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  • 9 months ago

How to Be Absolutely Sure of Your Audience’s Needs

In last week’s blog post, I talked about how when I first started my new business, I came in with my own broad assumptions of what my audience needed. And that was a big mistake. So basically, I was walking around blindly, throwing my time and money up in the air, hoping someone might buy what I […]

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  • 9 months ago

How to Find the Right Customers for Your Product

In last week’s blog post, we talked about how that “there’s a lid for every pot,” meaning that there are customers looking for what you uniquely offer. This week, we’re going to get clear on who your audience is and how you should approach them. I Had the Right Idea, But Something Was MissingWhen I left […]

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  • 9 months ago

How to Help Your Course Stand Out

There’s that old saying that there’s nothing new under the sun. And you know what? That’s really true! But should you let that deter you from creating an info product? Absolutely not! You have this amazing idea that you want to share with the world, and in your research, you’re finding that, well…this sparkling new idea…really isn’t […]

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  • 9 months ago
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