Driving Scalable Growth Through Process, People & Technology

I help organizations streamline operations, align teams, and scale impact.

Lindsay’s Insights Have Been Featured In…

From Chaos to Clarity in Marketing Operations

Even if it looks like your marketing systems are working, chances are they’re a patchwork of tools and processes draining valuable time, money, and energy. It’s inefficiency disguised as “good enough.”

And if you’re fortunate to have a team, this chaos takes its toll, leaving them stretched thin, constantly troubleshooting breakdowns, and struggling to connect the moving parts.

This isn’t just frustrating, it slows your ability to grow and deliver measurable impact. But none of this is your fault. Most organizations build systems piece by piece, making the best of what’s available in the moment. As you scale, though, clarity and alignment become the difference between simply keeping up and achieving sustainable growth.

Do These Challenges Sound Familiar?

Your marketing team is busy, but unclear processes lead to inefficiency and rework.
You’ve invested in tools, but adoption, alignment, and reporting remain inconsistent.
Leadership wants more transparency, but dashboards and KPIs aren’t telling the full story.
Projects are moving – yet it’s not always clear how they connect back to business goals.

If this sounds familiar, you’re not alone. These are the exact challenges I solve through my leadership, writing, and advisory work.

My Approach to Scaling Marketing Operations

Embarking on a journey to transform your marketing operations is easier than you think.

Step 1

Assess

I start by understanding the current landscape, reviewing processes, systems, team capacity, and goals. This creates a clear baseline and identifies the gaps holding performance back.

Step 2

Align

Next, I design workflows, KPIs, and reporting structures that connect day-to-day marketing work to organizational priorities. This ensures teams aren’t just busy, they’re making measurable impact.

Step 3

Enable

Finally, I implement tools, dashboards, and team training to drive adoption and accountability. The result is scalable systems that empower teams to deliver consistently and confidently.

This three-step approach guides everything I do, from leading corporate initiatives to writing in my newsletter to advising organizations that want to scale smarter.

Strategies Aligned to Your Organizational Goals

While my primary focus is corporate leadership in marketing operations, I selectively provide advisory and consulting support for organizations seeking to optimize their marketing operations.

I take a collaborative and personalized approach, always being transparent, professional, and friendly. I look forward to learning about your goals and how I can help elevate your marketing!

Marketing Operations Strategy & Systems

Designing processes and frameworks that scale with your growth.

Project Management & Workflow Optimization

Implementing tools and structures that improve efficiency, transparency, and accountability.

Leadership Training & Team Enablement

Equipping teams with the skills and confidence to adopt new systems and sustain performance.

What sets my approach apart is simple: strategies aligned to your organizational goals. Every engagement is tailored to your systems, your team, and your desired outcomes ensuring solutions are practical, scalable, and impactful.

Struggling with Marketing Operations?

Don’t let these challenges slow down your growth. By aligning processes, tools, and teams, you can create a marketing operations framework that drives efficiency, delivers measurable results, and connects directly to your organizational goals.

From My Satisfied Clients

Our firm partnered with Lindsay on a special project because of her experience in rolling out global programs. Lindsay is an industry thought leader, creative, articulate and professional. Lindsay is a pleasure to work with: friendly, insightful, listens to the client, and overall a true partner.

Kathleen O-Brien

Head of Sales

Lindsay always gives 110 percent of herself towards any project. She always has a smile on her face. Lindsay is a forward thinking individual with her eye on technology. She perseveres through to the end of every projects she takes on regardless of comments from the naysayers.

Paul Miller

Digital Media Specialist

It is amazing to work with Lindsay. Lindsay really knows her stuff; inside and out. She is very laid back and explains everything really clearly. Lindsay is extremely detail oriented and can logically explain each step to reach the goal. The information presented was so interesting that the session felt like five minutes.

Rebecca Busch-Rubalcava

Attorney

Lindsay treated us as an extension of her team. She was able to successfully plan out and execute very complex programs. Lindsay is a proven leader, project manager, and technical expert. I would be delighted to work with her side by side again one day.

Nynne DeNiro

Head of Account Management

Lindsay's knowledge of ActiveCampaign and email marketing is second to none. I was really very impressed with how fast she assessed everything and was able to suggest simple changes that made big improvements with our campaign. I highly recommend Lindsay to anyone who wants to make the most of ActiveCampaign.

Sean Honan

Agency Owner

As an agency owner, you may have already learned the hard way, like me that you can't be everything to everyone. In a similar fashion, you can't expect your team to know everything about every channel. That's why having Lindsay as our go-to for email marketing strategy and using ActiveCampaign has been a game-changer for us. There is a night and day difference between the first client that experienced Lindsay's help behind the scenes vs when we were on our own - and clients can see the difference!

Ruben Aguirre

Agency Owner

Drive Growth, Streamline Processes, and Build Scalable Marketing Operations

With over 20 years of experience in marketing operations, project management, and process improvement, I’m a seasoned leader ready to help organizations grow smarter. Specializing in workflow design, system integration, and strategic execution, I’ve improved efficiency across teams, increased transparency for leadership, and delivered measurable results from boosting engagement metrics to creating scalable frameworks for long-term growth.

My transparent, organized, and agile approach fosters collaboration and accountability, ensuring that marketing operations are not only efficient but also aligned with business goals.

Learn more about me.

Ready to Transform Your Marketing Operations?

Partner with me to unlock the full potential of your marketing systems, streamline workflows, and drive measurable growth through strategies aligned to your organizational goals. With deep expertise in marketing operations, project management, and process improvement, I help teams design scalable systems and adopt practices that foster clarity, accountability, and results.

Work Smarter Weekly

Insights on scalable operations, process design, and leadership in action.