One of the more challenging aspects of running a business can be keeping track of and following up with your leads. Leads can be tricky to manage because they are often coming from multiple sources and via different mediums, both on and offline. With everything ...

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Email marketing is a powerful tool on its own, but you can extend its reach and effectiveness by integrating it with other tools. If you want to increase email marketing success, tools such as a digital loyalty program, newsletter growth platforms, and even video engagement ...

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Email Marketing remains to be one of the top ways to reach your customers and build long lasting relationships. There are a variety of email marketing platforms to work from, each having its own set of unique features and benefits.Whether you are a service-based business, ...

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Imagine this: Your ideal customer lands on your site, finds your awesome freebie, and signs up for your email list. They arrive at the thank you page… and then… they click off.  Because your page wasn’t crystal clear on what they needed to do next, ...

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Most people think of change as something that happens externally to them. But the fact is, we are constantly changing internally every day. Even small changes can have a big impact on our lives.  As a business owner, understanding the process of how change takes ...

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Attention business consultants and other service providers! Are you sick and tired of managing the daily operations of your business and getting bogged down and pulled away from the stuff you love to do? I know I am! Getting nerdy with workflows and creating automation ...

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It’s no doubt that spam accounts can be a real cramp in your style when using a marketing automation tool, such as ActiveCampaign. Spam accounts muddle your contact database throwing everything off; from your active Contact numbers to your goal reporting and pipelines. Keeping spam ...

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Nowadays, with so much content being created and shared online, it’s more important than ever to have a system in place for managing and organizing your content. If you don’t have a content calendar, it can be tough to keep track of everything you’re publishing, ...

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Note: since recording this video I have moved to a single, Master List strategy with segments which is detailed in the blog below. The three-list strategy is still effective for some accounts. Email segmentation is an effective marketing strategy that can increase your email open ...

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Prepping an automation, or series of automations in ActiveCampaign can be intimidating. It always feels like there is some sort of risk! Will it work? Will the right contacts take the correct paths? What if the wrong contacts enter the automation? In this blog, I’m ...

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Positive email engagement is a huge factor in whether or not your emails hit your subscriber’s inbox… or get marked as spam. But engagement has much more to do than just getting an open. Email engagement includes: Open rateClick rateMoving/filing emails (such as moving an ...

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This past week, Apple announced its latest update to iOS. This includes extensive updates to the software to allow users to more carefully protect their privacy and information. With this update, privacy protection stops senders from using pixels to collect information from the user – ...

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Overcoming failure can be a difficult lesson to learn, especially as an entrepreneur. Some form of failure is a nearly inevitable part of starting your own business, product, or blog. Yet the most successful business owners know not to allow a fail stand in their ...

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What makes you click open an email? Many people might say the subject line. Your subject lines in emails are the first impression contacts get and one of the most important factors in boosting customer engagement. A good email subject line entices contacts to click ...

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