Before you begin selling products or services online, it’s key to nail down your business marketing strategy. It’s imperative to start with a strategy before any implementation project — because your business strategy will define how you’ll market your products and services and who to ...

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If your marketing automation strategy feels like throwing spaghetti on the wall to see what sticks, it’s time for a revamp.Marketing automation is an effective way to convert your email subscribers to loyal customers — and in this post, I’ll show you how.Let’s dig into ...

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You have a great product or service, and you know exactly how much it can help your customers. Yet your customers aren’t buying into it. This might be because you’re not conveying the right message to them. You should not only promote your business as ...

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Email marketing is one of the most effective marketing channels for online businesses. When a contact signs up for your email list, they’re opening the door for ongoing communication. They’re inviting your company into their inbox — allowing you to educate them about your products ...

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What makes you click open an email? Many people might say the subject line. Your subject lines in emails are the first impression contacts get and one of the most important factors in boosting customer engagement. A good email subject line entices contacts to click ...

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You spend months working on a new product and perfecting your promotional email series — yet when you hit send, no one opens your email. Your email open rate is an incredibly important metric to track in email marketing. Email open rates can give you ...

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Email Marketing remains to be one of the top ways to reach your customers and to build long-lasting relationships. There are a variety of email marketing platforms to work from, each having its own set of unique features and benefits. In this blog, I’ll share ...

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You might sell the best product or service in the world, but if you don’t know who you’re selling to, all your marketing efforts might be pointless. Understanding your ideal customer — also known as your buyer persona — is key to building a sustainable ...

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What is a customer journey? Every time someone purchases your products or services they have embarked on a complex journey to get there. Understanding how your customers find, engage with, and ultimately purchase from your company is crucial to building a successful marketing strategy. As ...

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Marketing automation can be a bit of an intimidating adventure to a small business owner – after all, it requires working with potentially unfamiliar technology and can be a bit time intensive on the front end. However, it isn’t necessarily as difficult to understand as ...

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What is a Sales Pipeline? You’ve likely heard the term sales pipeline before. If you aren’t familiar with the meaning, a sales pipeline is a number of stages that prospective customers move through before becoming actual customers. The pipeline begins with collecting information to determine ...

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Trends tend to come and go. You need to carefully determine which ones are worth the time for your business and which ones are not. You’ve likely noticed that many people are opting to create blogs for their business. Is a blog a good choice ...

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Whether your organization currently uses marketing automation, or you are considering incorporating it, one of the most important things is to have a good understanding of how it functions and the various benefits it provides. Organizations that leverage marketing automation typically see major payoffs to ...

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Happy spring 🌱! We are so excited to have the weather warming up around here (in Buffalo, NY) and ready to wrap up the school year! It’s been a crazy adventure these past few months running a digital business, homeschooling my two daughters, and completing ...

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