5 Ways to Organize Your Leads

One of the more challenging aspects of running a business can be keeping track of, following up with, and organizing your leads. Leads can be tricky to manage because they are often coming from multiple sources and via different mediums, both on and offline. It’s not unusual that I work with a client that is […]

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  • a few days ago

8 Must-Have Membership Site Automations

Creating a membership site can be a great boost to your business revenue. Membership platforms allow you to scale from one-to-one to one-to-many business model. (This means that you produce a single piece of valuable content that is served to a large population). However, membership sites are only as good as their content, as well […]

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  • last week

Book Review: The Leader You Want to Be

This past week my latest book review went live on TD.org! The Leader You Want to Be provides readers with a well-rounded, accessible strategy for focusing on putting yourself first to transition into a more purposeful and present leader. Interested in learning more? Check out the book review on TD.org here >> https://www.td.org/magazines/td-magazine/become-a-present-purposeful-leader

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  • a couple of weeks ago

Simple List Strategy Using ActiveCampaign

Setting up a new marketing automation and CRM (customer relationship management) tool can be a daunting process. Whether you are creating from scratch or migrating from an existing system and trying to rebuild what you have already created, the strategy that you use to create your lists is extremely important. Proper list management will help: […]

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  • 3 weeks ago

5 Tips to Organize ActiveCampaign

Video Transcript Hi everyone, welcome to today’s video. In this video, I am going to show you some different ways to organize your ActiveCampaign account so that you can keep it clean and tidy and easy to understand as your business grows. The first thing that we are going to look at is keeping your […]

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  • last month

How to Choose the Best Tool to [Insert Your Need Here]

Video Transcript Hi, everybody. It’s been quite some time since I’ve been back here on a live, and basically over this past summer I sold my house. I bought a new house. I had temporary living arrangements. It was all madness, but today I’m coming back. My kids are back in school, and we’re getting […]

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  • a couple of months ago

[LinkedIn] Profile Audit

I recently completed a LinkedIn Audit, and the results are too good not to share! If you are anything like me, creating and managing multiple social media profiles can seem a bit exhausting. Especially, when each platform is geared towards its own audience and content. LinkedIn is quickly emerging as a leader in social media […]

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  • a few months ago

Is it Time to Leverage Marketing Automation in Your Business?

Video Transcript Hey, everybody. Happy Monday. I am coming on Live today to talk about if it’s time to leverage marketing automation in your business. Sorry for the terrible lighting right now. I’m actually in the process of moving, and my lights are packed up and in storage, and this is the best that I […]

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  • a few months ago

Email Automation Doesn’t Work for Guest Posts – Do This Instead

This week I’ve been featured over at GuestPost.ink! Here’s an excerpt: In theory, email marketing automation is a great idea. After all, who wouldn’t want to spend less time reaching out to people, doing follow-ups and forging lasting business ties? Major issues can arise when companies build marketing campaigns on foundations of weak templates. For […]

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  • a few months ago

Marketing Automation Testing

This week I’ve been featured in an article by Rainmaker Bullets. Here’s an excerpt: Marketing campaigns require an investment of time and money. Rainmakers have zero tolerance for burning either. After all, a failed campaign can be devastating to your business goals.  However, while the risk of failure is real, it is essential to remember that […]

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  • a few months ago
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