Trends tend to come and go. You need to carefully determine which ones are worth the time for your business and which ones are not. You’ve likely noticed that many people are opting to create blogs for their business. Is a blog a good choice ...

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Whether your organization currently uses marketing automation, or you are considering incorporating it, one of the most important things is to have a good understanding of how it functions and the various benefits it provides. Organizations that leverage marketing automation typically see major payoffs to ...

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Happy spring 🌱! We are so excited to have the weather warming up around here (in Buffalo, NY) and ready to wrap up the school year! It’s been a crazy adventure these past few months running a digital business, homeschooling my two daughters, and completing ...

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Welcome to Part Three of my four-part ICON series, where you’ll learn about the essential components that will drive revenue in your marketing automation and improve email deliverability. In this post, we’ll focus on the third phase of the ICON framework: Outcomes. After working your ...

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Welcome to Part Four of my four-part ICON series, where you’ll learn what is email deliverability, and what metrics you should be tracking to improve your marketing automation. In this post, we’ll focus on the fourth and final phase of the ICON framework: Nurture. Welcome ...

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If you’ve been researching marketing strategies for your business, it’s no doubt that you have heard someone say, “build your email list” or “the money is in your list!” But what exactly does this “list” have to do with your business at all? Email marketing ...

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Welcome to Part Two of my four-part ICON series, where you’ll learn how to effectively set up your ActiveCampaign automations. In this post, we’ll focus on the second phase of the ICON framework: Creation. If you’re feeling lost when it comes to your automated marketing ...

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Welcome to Part One of my four-part ICON series, where we’ll delve into the benefits of marketing automation and the strategic framework to best implement it across your business. In this post, we’ll learn about the first step in the ICON framework: Identification. Every business ...

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This week I was featured in TD Magazine! What is 10x? It is an individual’s ability to leverage intelligence and emotional intelligence to repeatedly deliver excellence. However, being 10x is not just about delivery; it’s about mindset, motivation, willingness, and the ability to adapt in ...

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Spring is just around the corner and my family and I are getting excited to see the weather shift and start to warm up!It’s been a long winter with a bit too much time indoors!In case you missed them, this month’s top blogs are below. ...

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If you’re selling any kind of product or service on your website, you should be actively tracking your customer journey, also known as your sales pipeline. ActiveCampaign makes it easy to do so. The platform’s CRM system allows you to track every action your prospects ...

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I’ve found a secret weapon that’s changing the way I approach my inbound marketing strategy and helping me drive more sales through my website. Are you excited to find out what it is? It’s the book “They Ask, You Answer” by Marcus Sheridan, which teaches ...

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As a marketing automation expert and a certified personal brand strategist, my goal is to provide you with the strategy and tactics to help you create more ease and efficiency in your business even when you aren’t sure where to start.In case you missed them, ...

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Your email marketing automation software is one of the most essential tools in your toolbox. Yet with so many options available, it can be difficult to choose the right one. The three most popular email marketing tools are ActiveCampaign, Mailchimp, and ConvertKit.  While I personally ...

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