What is a customer journey? Every time someone purchases your products or services they have embarked on a complex journey to get there. Understanding how your customers find, engage with, and ultimately purchase from your company is crucial to building a successful marketing strategy. As ...

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Marketing automation can be a bit of an intimidating adventure to a small business owner – after all, it requires working with potentially unfamiliar technology and can be a bit time intensive on the front end. However, it isn’t necessarily as difficult to understand as ...

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What is a Sales Pipeline? You’ve likely heard the term sales pipeline before. If you aren’t familiar with the meaning, a sales pipeline is a number of stages that prospective customers move through before becoming actual customers. The pipeline begins with collecting information to determine ...

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Trends tend to come and go. You need to carefully determine which ones are worth the time for your business and which ones are not. You’ve likely noticed that many people are opting to create blogs for their business. Is a blog a good choice ...

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Whether your organization currently uses marketing automation, or you are considering incorporating it, one of the most important things is to have a good understanding of how it functions and the various benefits it provides. Organizations that leverage marketing automation typically see major payoffs to ...

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Happy spring 🌱! We are so excited to have the weather warming up around here (in Buffalo, NY) and ready to wrap up the school year! It’s been a crazy adventure these past few months running a digital business, homeschooling my two daughters, and completing ...

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Welcome to Part Three of my four-part ICON series, where you’ll learn about the essential components that will drive revenue in your marketing automation and improve email deliverability. In this post, we’ll focus on the third phase of the ICON framework: Outcomes. After working your ...

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Welcome to Part Four of my four-part ICON series, where you’ll learn what is email deliverability, and what metrics you should be tracking to improve your marketing automation. In this post, we’ll focus on the fourth and final phase of the ICON framework: Nurture. Welcome ...

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If you’ve been researching marketing strategies for your business, it’s no doubt that you have heard someone say, “build your email list” or “the money is in your list!” But what exactly does this “list” have to do with your business at all? Email marketing ...

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Welcome to Part Two of my four-part ICON series, where you’ll learn how to effectively set up your ActiveCampaign automations. In this post, we’ll focus on the second phase of the ICON framework: Creation. If you’re feeling lost when it comes to your automated marketing ...

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Welcome to Part One of my four-part ICON series, where we’ll delve into the benefits of marketing automation and the strategic framework to best implement it across your business. In this post, we’ll learn about the first step in the ICON framework: Identification. Every business ...

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This week I was featured in TD Magazine! What is 10x? It is an individual’s ability to leverage intelligence and emotional intelligence to repeatedly deliver excellence. However, being 10x is not just about delivery; it’s about mindset, motivation, willingness, and the ability to adapt in ...

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Spring is just around the corner and my family and I are getting excited to see the weather shift and start to warm up!It’s been a long winter with a bit too much time indoors!In case you missed them, this month’s top blogs are below. ...

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If you’re selling any kind of product or service on your website, you should be actively tracking your customer journey, also known as your sales pipeline. ActiveCampaign makes it easy to do so. The platform’s CRM system allows you to track every action your prospects ...

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