Email Marketing remains to be one of the top ways to reach your customers and build long lasting relationships. There are a variety of email marketing platforms to work from, each having its own set of unique features and benefits.Whether you are a service-based business, ...
Use a Jar of Awesome to Celebrate Wins At the beginning of 2016 and inspired by Tim Ferriss, I set up a Jar of Awesome. A Jar of Awesome is a container that encourages you to capture wins and other positive events that occur in your life. ...
Email marketing is a powerful tool on its own, but you can extend its reach and effectiveness by integrating it with other tools.If you want to increase email marketing success, tools such as a digital loyalty program, newsletter growth platforms, and even video engagement platforms ...
Whether your organization currently uses marketing automation, or you are considering incorporating it, one of the most important things is to have a good understanding of how it functions and the various benefits it provides. Organizations that leverage marketing automation typically see major payoffs to ...
If you’re an online business owner focused on growing your email list as much as possible, you’re not alone. Yet what if I told you that a big email list doesn’t necessarily lead to big results? Most online businesses concentrate on building a robust list, ...
Welcome to Part Four of my four-part ICON series, where you’ll learn what is email deliverability, and what metrics you should be tracking to improve your marketing automation. In this post, we’ll focus on the fourth and final phase of the ICON framework: Nurture. Welcome ...
What is a Sales Pipeline? You’ve likely heard the term sales pipeline before. If you aren’t familiar with the meaning, a sales pipeline is a number of stages that prospective customers move through before becoming actual customers. The pipeline begins with collecting information to determine ...
Welcome to Part One of my four-part ICON series, where we’ll delve into the benefits of marketing automation and the strategic framework to best implement it across your business. In this post, we’ll learn about the first step in the ICON framework: Identification. Every business ...
What is a customer journey? Every time someone purchases your products or services they have embarked on a complex journey to get there. Understanding how your customers find, engage with, and ultimately purchase from your company is crucial to building a successful marketing strategy. As ...
If your marketing automation strategy feels like throwing spaghetti on the wall to see what sticks, it’s time for a revamp.Marketing automation is an effective way to help convert your leads into loyal customers that purchase over and over again — and in this article, ...
Welcome to Part Two of my four-part ICON series, where you’ll learn how to effectively set up your ActiveCampaign automations. In this post, we’ll focus on the second phase of the ICON framework: Creation. If you’re feeling lost when it comes to your automated marketing ...
Fun Lindsay fact: I’m no stranger to online shopping checkout systems. I’ve been setting them up for businesses for 20 years! In fact, I set up the first eCommerce system for the Anchor Bar in Buffalo, NY when I was 16 – this allowed them ...
Launching an online promotion can be really intimidating to a business owner. If you have made any type of revenue goals or set expectations, you and your business depend on meeting those goals. Promotions tend to contain a lot of moving pieces and parts. Any ...
I’ve found a secret weapon that’s changing the way I approach my inbound marketing strategy and helping me drive more sales through my website. Are you excited to find out what it is? It’s the book “They Ask, You Answer” by Marcus Sheridan, which teaches ...
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