The first step in creating a successful email list is to attract subscribers. The second is to ensure your emails are actually reaching those subscribers. It can be really exciting to finally begin growing your list — but it’s important to keep track of your ...

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Imagine this: Your ideal customer lands on your site, finds your awesome freebie, and signs up for your email list. Yet the thank you page that comes up after the “submit” button was clicked is hard to read or just plain confusing. Now your potential ...

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Last Updated: November 11, 2020 Many entrepreneurs find refining their tech stack complicated, messy, and often, just plain annoying. It can be tempting to think that investing in ALL the tools is the secret key to optimizing your online business. This is known as shiny ...

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When it comes to tech, we are often in a hurry to make a choice. It’s easy to jump into a tool that a BFF or colleague recommends. While this might turn out ok, it’s likely that your business is different from your friends… which ...

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Whether you have a booming business with 100,000 email contacts or a fledgling business with a tiny email list, your email deliverability is one of the most important marketing metrics to keep track of. If you’re someone who’s contacting your customers on a regular basis, ...

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When someone makes a purchase on your website, it is only the beginning of their customer journey. It is so important that you reach out to reconnect with them. You want to make sure they are happy with the product or service they have received, ...

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ActiveCampaign Integrations are one of the best ways to create brand cohesion between marketing and sales channels. However, not all integrations are created equal. To create successful integrations, it is important to know what they are, and how different types work. Any tools you add ...

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Consistent email design can be achieved simply by creating custom templates in advance. With an email marketing style guide, you build brand authority. Your emails should be instantly recognizable through visual queues, without your contact even having to read the content.  It is so important ...

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Marketing automation mistakes can be confusing, frustrating, and embarrassing. You work so hard to draw in your ideal client, only to have them not open or click through your emails, or worse – unsubscribe. I see this all the time as an ActiveCampaign Certified Consultant. ...

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Forms, and the website form tool you use to create your forms, is an integral part of your business. Your form tool allows you to collect a variety of information and data from leads, customers, and beyond! Forms can be used for: Gathering contact informationSending ...

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You’ve put in the hard work to give your ideal subscriber incredible content, whether it be a cute downloadable freebie, a wonderfully worded newsletter, or a webinar jam-packed with awesome information. Then, it happens. They click. You have one new subscriber. Now what? Your welcome ...

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As a gymnastics coach, I help kids time and again to overcome obstacles that prevent them from reaching their potential. One kid is attempting a cartwheel on a beam, trying over and over but always falling off. Each time, they try the same thing. And ...

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The money is in the list. Despite Facebook, Instagram, TikTok, and YouTube, email is still the best way to reach users. For this reason, list building remains one of the most critical aspects of your online business. If you are starting from nothing or if ...

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So, you have set up your blog, your online courses or your e-commerce store. The site is finally live, and based on what you saw your friends or competitors do, you also dabbled in some content marketing. But, unfortunately, that doesn’t seem to have done ...

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