Boosting Engagement and Revenue Through a Three-Part Email Campaign for Dashr

Facebook
Twitter
LinkedIn

Client Overview

Dashr is a leading innovator in the sports technology industry, specializing in performance monitoring tools for athletes. Their solutions are designed to help teams track and improve athlete metrics through cutting-edge technology. Dashr serves a wide range of customers, from high school sports teams to professional athletic organizations, helping them optimize training and performance measurement.

The Challenge

As Dashr approached the back-to-school season, they wanted to push their existing customers to purchase more dashboard spots—a feature that allows teams to track and store additional athlete data. Although their previous email campaigns performed within industry benchmarks, Dashr sought to improve engagement and conversions. The primary challenge was delivering a high-impact campaign that would stand out, drive action, and capitalize on the upcoming school season.

The Campaign

Over 2.5 weeks, Dashr launched a three-part email campaign to upsell existing customers. Each email was strategically designed to increase engagement and conversions, leveraging impactful design and strong messaging to captivate the audience.

Dashr’s updated email branding focused on dynamic graphics with clear CTAs
Dashr’s updated email branding focused on dynamic graphics with clear CTAs

The critical components of the campaign included:

  • High-impact graphics: Emails featured bold, visually compelling images that immediately drew attention.
  • Clear and concise copy: The messaging is focused on performance improvement, emphasizing the value of additional dashboard spots with a limited-time offer.
  • CTA focus: Strong call-to-action buttons like “Get Started,” “Boost Your Team’s Performance,” and “Take Advantage of the Offer” were prominently displayed to drive direct clicks to the product pages.
  • Multiple link types: Each email contained multiple link formats—buttons and text links—to improve accessibility and maximize engagement.
  • A/B testing: Subject lines were tested to optimize open rates, ensuring each email could catch the recipient’s attention.

Results & Metrics

The campaign was highly successful, exceeding both client expectations and industry benchmarks. Key performance indicators include:

  • Total Emails Sent: 9,503
  • Open Rate: 52.75%
  • Click-to-Open Rate: 22.24%
Broadcast Campaigns had the highest click-rates to-date since migrating to ActiveCampaign
Broadcast Campaigns had the highest click-rates to-date since migrating to ActiveCampaign
  • Significant Revenue Increase: While exact revenue numbers are confidential, the campaign yielded a higher-than-usual revenue outcome for Dashr, exceeding their prior email efforts.
The Promotional Campaigns yielded the highest revenue results during the promotional time period
The Promotional Campaigns yielded the highest revenue results during the promotional time period
Email, along with Paid Media spend created a huge revenue jump during the promotional time period
Email, along with Paid Media spend created a huge revenue jump during the promotional time period
  • Engagement Increase: Dashr saw an engagement increase of over 245% among their email contacts during the campaign period.
Previously disengaged email contacts re-engaged during the promotional period
  • Website Traffic Surge: The campaign contributed a 300% increase in website traffic. While concurrent paid media ads supported this traffic, the emails were key to the engagement boost.
Website traffic increased over 300%
Website traffic increased over 300%

Conclusion & Takeaways

The Dashr three-part email campaign successfully met its goal of upselling dashboard spots while significantly improving customer engagement and website traffic. The combination of high-impact visuals, clear messaging, and well-placed CTAs proved highly effective in driving conversions.

Key Success Factors:

  • Impactful design: The bold graphics and well-structured emails grabbed attention and encouraged interaction.
  • Clear copy and CTAs: Direct, value-driven messaging and prominent CTAs were crucial in driving clicks and conversions.
  • A/B testing: Testing subject lines ensured that the best-performing emails were sent, contributing to higher-than-average open rates.

Client Feedback

Dashr was thrilled with the results of the campaign, particularly the boost in engagement and revenue:

Dashr Testimonial
“We are beyond thrilled with the results of this email campaign. Not only did we see a significant boost in our revenue, but the engagement levels were the highest we’ve ever experienced. The increase in website traffic by over 300% was remarkable and really helped us gear up for the new school year. This campaign format is definitely something we will continue to leverage in the future.” — Dashr Team

Future Strategy

Following the success of this campaign, Dashr plans to continue leveraging the new graphic design format, highly visible links, and clear CTAs in future campaigns. Combining these elements and ongoing A/B testing will be instrumental in maintaining and further improving their email performance moving forward.

This post was first published on: https://cfmedia.com/

More to explorer

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top