Introduction
Kaiber.ai, a leading AI-driven media and technology player, approached us with a significant challenge. Their extensive email list of unverified and unengaged contacts severely damaged their domain and sending reputation, negatively impacting their email deliverability and overall online presence. They needed a solution to restore their domain’s reputation and create a sustainable email marketing strategy to drive long-term engagement.
Objectives
The primary objective of our partnership with Kaiber.ai was to repair their domain reputation and develop a robust email strategy to drive audience engagement. We aimed to clean their email list, segment it effectively, and establish long-term email marketing strategies.
Campaign Strategy
We implemented a comprehensive strategy to tackle these issues head-on:
- Account Setup & Organization: Confirmed key elements like list structure, engagement tagging, and campaign design for accurate tracking and future reporting.
- List Warm-Up & Re-Engagement Campaign: Launched a 3-5 email re-engagement campaign to clean up the list and re-engage contacts before launching a September promotion. This laid the groundwork for restoring the client’s sending reputation.
- Subscription Management & Lead Magnet: We introduced subscription management options, allowing contacts to choose between receiving product updates or tips and tricks. A lead magnet and welcome series were also developed to nurture new subscribers.
- Long-Term Strategy: A 12-month promotional calendar and 30-day and 90-day re-engagement campaigns were created to keep audiences engaged year-round.
- ActiveCampaign Integration: Integrated ActiveCampaign to track metrics such as free trial sign-ups, customer onboarding, and win-back automations.
Key Metrics
- Created a new master list with proper segmentation for more targeted campaigns.
- Improved domain reputation significantly through list warm-up and re-engagement strategies.
- Established consistent email sending to various segments, covering over 100k contacts.
- Achieved industry-standard open and click rates for the Free Trial sequence, driving engagement from day one.
Challenges
The main challenge lay in reorganizing a mismanaged account. Lists were unstructured, segmentation was poor, and much of the work involved cleaning up contacts and re-segmenting the database to prepare it for future marketing efforts.
Results
The re-engagement campaign produced outstanding results. Most notably, the domain reputation was restored, positively influencing SEO and email deliverability. By resegmenting and cleaning up a contact list of over 100k people, we laid the foundation for continued audience engagement and email performance.
Client Feedback
Future Plans
With the account fully optimized and cleaned up, we’re moving forward with a long-term email marketing strategy to support Kaiber.ai year-round. This strategy includes consistent email campaigns, continued segmentation, and promotional efforts that align with Kaiber.ai’s growth objectives.
