This blog was last updated in August 2020.
Over the past four years, I have been slowly gaining traction on developing and growing my blog. As my blog has grown, so has my content calendar, using Asana.
I’ve gone from inconsistent posts every once and awhile, to consistently publishing new content 1-2 times per week!
Blogging has become one of my favorite aspects of running my business – both fun and rewarding.
In this blog, I’m going to share with you the process that I have to manage my content calendar and grow my blog over the past few years.
The Importance of a Content Calendar
As my content has grown and developed over the past years, so has the need to have a clear and consistent content calendar.
A content calendar using Asana allows me to have a bird’s eye view of my content over the next 3-, 6-, and 12-months. It allows me to plan, and stick to my content plan with due dates that hold me accountable.
My content calendar also allows me to communicate with my team so that we know exactly what we are delivering and when.
Create a Content Calendar in Asana
As my content strategy has grown, so has the way I manage and organize content in Asana. In this video, I highlight how I organize and manage my content topics and execution plan across all digital mediums.
INSERT VIDEO HERE
Create the Project
In Asana, create a new project for your content calendar.
Within the project, each task is a content topic. The due date on the main task should be the first date you begin to publish your content. For me, this is the date that the blog goes live and the associated videos post on YouTube and Facebook.
In addition to the standard Asana fields, I’ve added custom fields to track the status, content type, and category of each topic.
From here, I create subtasks that define the complete content execution plan. This includes: recording a video, writing a blog, setting up the SEO, scheduling the email campaign, etc.)
Custom Field Details
The content management project contains fields that hold important information on each topic. Using fields, I can view the most important content data at the project level.
- This is the date that the first piece of the content goes live. For me, this is the YouTube video, Facebook video, and blog.
- This is the high-level status of the task. It is either:
- Not started
- Work-in-progress with Lindsay (usually meaning that I still need to create the video)
- Ready to be schedule (the content pieces are complete but need to be posted/scheduled)
- In queue to go live (all content is ready for the publish date).
- This is where we indicate if the content is original and new or if it is an update of an existing content campaign.
- This is the category the content piece falls within in my business.
The Content Execution Subtasks
Each task or content topic contains a list of subtasks. These subtasks define the execution plan for each content piece. This allows us to track the progress of the individual content pieces, such as the blog, YouTube video, or social schedule.
Within the project we assign the subtasks to different team members along with due dates so that we have clear and consistent communications.
Keeping Consistency in Your Content Calendar Execution
In order to keep content execution consistent, we keep a standard operating procedure (SOP) on how to perform the subtask. This ensures that whoever it is assigned to has clear steps and actions and knows exactly what to do.
If you’d like to see how I’ve previously managed content in Asana (it’s not that different) check out the video below.
Keeping Your Content Organized
If you are running a business and producing content as part of your customer journey (which I highly recommend you do) creating a content calendar system will help you stay on track and keep your team organized.
If you would like to try Asana free for 14-days, click here.
Are you leveraging a content calendar system? Let me know in the comments below!