ActiveCampaign Expert

Build a Better Email Welcome Series



Welcome to your guide on building a better indoctrination email series. An effective indoctrination sequence can turn new subscribers into loyal fans by making a strong first impression and engaging them immediately.

A complete indoctrination sequence is crucial in directing prospects in the right direction, ultimately leading to conversions.

Your welcome series is the most important email of your marketing campaign. Studies show that welcome emails are 4 times more likely to be opened, and nearly 7 times more likely to get a click than other promotional emails. Moreover, welcome emails see over 9 times the transaction rate and revenue compared to other promotional mailings. And yet, research indicates only 39% of brands send a welcome email, with 41% failing to send a welcome email within the first 48 hours.

email marketing best practices

Keep reading to learn how to build a better indoctrination email series the engages contacts and entices clicks.

What is an Indoctrination Email Series?

An indoctrination email series is an email sequence designed to introduce new subscribers to your brand, set expectations, and provide valuable content. Unlike a standard welcome series, an indoctrination series aims to deeply engage subscribers and integrate them into your brand’s community.

There are three keys to email indoctrination automations:

  • Allow subscribers to get to know you and what your brand is all about
  • Build sender authority by providing them with valuable information
  • Nurture the first conversion by taking them on the customer journey

Marketing automations are fundamental in fostering the relationship between consumers and brands. Your email welcome series will usually comprise of three to five emails, each with a well-defined purpose. You should refer to the three keys of email indoctrination automation in every email.

Key Elements of Effective Indoctrination Emails

Personalization and Customization

Personalizing your emails is crucial. Use conditional content to create blocks specific to how the contact entered the series, ensuring each email feels tailored to the subscriber.

Setting Clear Expectations and Goals

From the first email, let subscribers know what they can expect. Outline the value they will receive and set clear goals for the series.

Providing Valuable Content and Resources

Deliver useful and relevant content to your audience. This could include tutorials, exclusive insights, or resources that solve their problems. An effective email marketing tutorial can be instrumental in nurturing relationships with your email list, guiding them through a proven 3-email indoctrination sequence to turn fresh leads into raving fans.

Encouraging Engagement and Interaction

Engagement increases email deliverability. Encourage interaction not just through clicks but also with surveys, rating systems, or direct replies.

email marketing best practices

Crafting Compelling Subject Lines

Writing Engaging Subject Lines

Your subject line is the first thing subscribers see. Use the CoSchedule Headline Analyzer to optimize your subject lines and ensure they are compelling.

Creating Resonant Content

Mix text, images, and multimedia to keep your emails engaging. Each email should resonate with your audience and align with their interests. An impactful indoctrination sequence can guide leads towards taking action by introducing a proven shortcut, such as a coaching program, and aiming prospects in the right direction to ultimately drive conversions.

Including Clear and Actionable CTAs

Every email should have a clear call to action. Whether visiting your website, downloading a resource, or engaging with your content in another way, make it easy for subscribers to take the next step.

Beyond Clicks: Diverse Interactions

Encourage interactions beyond just clicking links. Use surveys and rating systems, or invite them to reply directly to your emails for more personal engagement.

Examples of Successful Welcome Emails

Case Study: True Marie Forleo Style

Marie Forleo’s approach to indoctrination emails includes a mix of personal stories, valuable content, and clear calls to action, fostering deep connections with subscribers. Her entire indoctrination sequence builds rapport and warms up leads for future offers, ensuring a great first impression without turning it into a sales pitch.

Common Mistakes to Avoid

Overloading with Information

Avoid overwhelming subscribers with too much information at once. Keep your emails concise and focused.

Lack of Personalization

Generic emails can turn off subscribers. Personalize each email to make it feel unique and relevant.

Failing to Set Clear Expectations

Without clear expectations, subscribers may lose interest. Ensure each email sets the stage for what’s next. The third email is crucial in mobilizing the audience by offering value, creating desire, and sharing benefits to encourage action.

Measuring Success and Adjusting Your Email Strategy

Key Metrics to Track

Monitor open rates, click-through rates, and overall engagement. Remember, with MPP data, open rates may be less reliable, so focus on clicks. Tracking personal responses can also help create a more engaging experience for subscribers.

Tips for A/B Testing and Optimization

Regularly test different elements of your emails, from subject lines to content, and use the results to optimize your strategy.


What is an indoctrination email series?

An indoctrination email series, or a welcome campaign, is a sequence of emails designed to engage and integrate new subscribers into your brand’s community. This series aims to educate new leads about the company, its values, and its offerings, building trust and adding value without including sales messages.

How many emails should be in my series?

The length can vary, but a typical series includes 3-5 emails.

What type of content should I include?

Include valuable content such as tutorials, exclusive insights, and resources that solve your subscribers’ problems.

How do I measure the success of my indoctrination series?

Track metrics like open rates, click-through rates, and engagement. Focus on clicks to gauge the effectiveness of your emails.

Key Takeaways

  • Personalize your emails using conditional content.
  • Encourage diverse interactions beyond just clicks.
  • Focus on click rates due to MPP data.
  • Optimize subject lines with CoSchedule Headline Analyzer.
  • Use to improve deliverability.
  • Engage with subscribers through social media channels to continue the conversation and share exclusive content.


Building a successful indoctrination email series takes effort but the rewards are worth it. Start implementing these strategies today to create an impactful and engaging indoctrination series that turns new subscribers into loyal fans. Additionally, consider developing your custom process to further enhance the uniqueness and effectiveness of your series.

More to explorer

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top