Tech Talk: Just Because You Can, Doesn’t Mean You Should

[Video Transcript]

Hey everybody. This week I’m going to talk about the topic of, just because you can, doesn’t mean you should always do. And this is in reference to technology. I am a self proclaimed tech nerd. I love technology. I love playing with it, seeing what I can do, grabbing the newest and the latest tools, setting up different systems and basically making a big, playful mess of all things digital.

The problem is, is that I get into all of these tools, and it’s not really providing any value. So I spend a lot of time, I spend a lot of money in what I call market research, and really just investing a lot into different tools and systems because I can and because I love them. But they don’t really have an ROI or an impact to my business. It’s really frequently, really frequent that I see people who’ve come to me, and they have these really elaborate tools that they’ve purchased. They might give me a list of 15, 20 tools that they’ve purchased, because they can, and they’re not doing anything with them. So they saw the shiny new object and they grabbed it, and then it sort of sits on the shelf.

Alternatively, I have people come to me who’ve got a long list of tools, and they have tried to use them. And they’ve brought in different systems people, different developers, maybe they’ve played with them themselves, and created this whole messy web of tools that they have found to be difficult to maintain because nobody knows how to use everything. And they’re all intertwined together.

So I really want to emphasize how important it is to be selective of your tools, and make sure you have a clearly defined purpose. I’ve recently done this for myself. Previously within my site in order to have some of my online courses and some of my free videos, things like that, I was using I’d say middle level complicated type of tech stack of four or five tools. And while it’s great, I love the tools, I’m a big advocate for them and I use them for my clients all the time, they weren’t really right for my business. I am a solopreneur. I am managing most of my business on my own. I do have a few contractors here and there. But managing a whole tech stack on my own is wasted time. And I really don’t need all the tools. I wasn’t using all the functionality that they offered. So why were they using all of these? Just because I want to explore and play with them.

That’s okay in some aspects. But when it really comes down to being a lean and efficient business, that makes no sense. I’ve actually been spending more time maintaining the tools and keeping them updated and testing and things like that, and I’m actually getting ROI back on them.

As you’re thinking about your next system, or your next tool that you’re going to purchase, I really want you to consider that why, and what you expect to get back on it. And consider the long term investment of that tool of both, the investment of what it’s going to bring to your business, but also the investment of what it’s going to take from your business. What type of resources are you going to have to have on hand, either yourself or others to maintain that tool and keep it up to date? It may be more than it’s worth doing right now.

So you may be like me, and maybe need to take a step back and really evaluate things. And just see how you can simplify that. For me, it’s a little bit of an ego check. As I’ve emphasized a million times already, I love the technology. And I sort of want to prove that I can use the technology. But it’s just not necessary. So I’m kind of giving my ego a kick in the butt and simplifying and going with tools that are simpler and easier to manage. And I encourage you to do the same.

I’d love to hear what tools you are using and maybe some areas where you think you could simplify or maybe where you need to expand but you’re just not confident in doing so. Let me know. I’ll talk to you soon.

  • last week

Get Marketing Automation Tips Straight to Your Inbox!