When it comes to tech, we are often in a hurry to make a choice. It’s easy to jump into a tool that a BFF or colleague recommends. While this might turn out ok, it’s likely that your business is different from your friends… which also means that the needs that you have for your
When setting up your marketing automation efforts in ActiveCampaign determining what ActiveCampaign plan is best for your business may feel like an overwhelming decision. Since email marketing accounts for approximately 23% of sales, you don’t want to skimp on features and benefits. However, you want to be realistic with what your team has the ability
This blog was last updated in August 2020. Everyone wants to grow their business. But not everyone may be equipped to handle the new challenges that come with growth. As your business grows, it’s only natural that your systems and structures need to adapt as well. A customer relationship management tool, or CRM, should top
Import your subscriber lists, CRM data, email templates, and automations to ActiveCampaign for free.
One of the most frequently asked questions I receive from new ActiveCampaign users is, “can I use my existing contact list and import into ActiveCampaign”? After all, if you’ve been in business for even a brief period of time, you have likely gathered lists of friends, family, colleagues, co-workers, and business leads. The challenge is
Regardless of your email marketing tool, subscription management is a critical component of your account setup. Subscription management allows for your contacts to pick and choose what communication they want, and do not want, to receive. This often overlooked component of your account have detrimental impacts on your stats, when not used properly. In this
Prepping an automation, or series of automations in ActiveCampaign can be intimidating. It always feels like there is some sort of risk! Will it work? Will the right contacts take the correct paths? What if the wrong contacts enter the automation? In this blog, I’m going to walk you through three ways to test ActiveCampaign
This blog was last updated on July 23, 2020 It’s no doubt that spam accounts can be a real cramp in your style when using a marketing automation tool, such as ActiveCampaign. Spam accounts muddle your contact database throwing everything off; from your active Contact numbers to your goal reporting and pipelines. Keeping spam contacts
Note: since recording this video I have moved to a single, Master List strategy with segments which is detailed in the blog below. The three-list strategy is still effective for some accounts. Email segmentation is an effective marketing strategy that can increase your email open rates by 203%. According to HubSpot, “marketers who use segmented
It is SO easy to create chaos with your marketing automation platform! And once you reach this point, it’s extremely difficult to get it back in control. When you don’t know what’s happening in your platform, how it’s organized, or what goes where you may feel a bit like giving up. In this vlog, I
The first step in creating a successful email list is to attract subscribers. The second is to ensure your emails are actually reaching those subscribers. It can be really exciting to finally begin growing your list — but it’s important to keep track of your email list’s overall health before sending out tons of emails
Whether you have a booming business with 100,000 email contacts or a fledgling business with a tiny email list, your email deliverability is one of the most important marketing metrics to keep track of. If you’re someone who’s contacting your customers on a regular basis, ensuring your business has a healthy email deliverability rate is
Consistent email design can be achieved simply by creating custom templates in advance. With an email marketing style guide, you build brand authority. Your emails should be instantly recognizable through visual queues, without your contact even having to read the content. It is so important to think of all your marketing sources as an extension
You’ve put in the hard work to give your ideal subscriber incredible content, whether it be a cute downloadable freebie, a wonderfully worded newsletter, or a webinar jam-packed with awesome information. Then, it happens. They click. You have one new subscriber. Now what? Your welcome series is the most important email of your marketing campaign.
Once you have been able to secure solid email campaign open rates, your next step is to increase your email campaign click rates. Increasing click rates can be tricky – many email providers do not provide any type of email heat map or too to analyze what links are clicked most frequently. In this blog
Email marketing is 40% times more effective to acquire customers than social media, both Facebook and Twitter combined (Mckinsey & Company). Making sure your emails are delivered to a contact’s inbox, and then opened and clicked can be a problem that has many potential solutions. In fact, email deliverability is impacted by many different factors.
Happy spring 🌱! We are so excited to have the weather warming up around here (in Buffalo, NY) and ready to wrap up the school year! It’s been a crazy adventure these past few months running a digital business, homeschooling my two daughters, and completing many home renovations! In case you’ve missed them, here are
When someone makes a purchase on your website, it is only the beginning of their customer journey. It is so important that you reach out to reconnect with them. You want to make sure they are happy with the product or service they have received, and encourage them to re-engage with your brand moving forward.
Prepping an automation, or series of automations in ActiveCampaign can be intimidating. It always feels like there is some sort of risk! Will it work? Will the right contacts take the correct paths? What if the wrong contacts enter the automation? In this blog, I’m going to walk you through three ways to test ActiveCampaign
Obtaining a new customer can be a wonderful delight for your business. Especially when you are in a growth stage of bringing new, and additional clients on-board. However, onboarding new clients can also take time in order to get contracts finalized, invoices paid, and kick-off meetings schedule. The on-boarding process can often sidetrack you from
Creating a membership site can be a great boost to your business revenue. Membership platforms allow you to scale from one-to-one to one-to-many business model. (This means that you produce a single piece of valuable content that is served to a large population). However, membership sites are only as good as their content, as well
Launching an online promotion can be really intimidating to a business owner. If you have made any type of revenue goals or set expectations, you and your business depend on meeting those goals. Promotions tend to contain a lot of moving pieces and parts. Any type of miscalculation impacts your entire bottom line. And that’s
This blog was last updated on July 22, 2020 [Stats Roundup Post] It’s become really obvious to me that the term marketing automation… means many different things, to different people. In fact, the term may sound complex… confusing… maybe even a bit overwhelming. And honestly, it kind of is! Business, marketing, and email automation encompass
Use Active Campaign to Increase Your Marketing and Sales Efficiency Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use
This blog was last updated in August 2020. Attention business consultants and other service providers! Are you sick and tired of managing the daily operations of your business and getting bogged down and pulled away from the stuff you love to do? I know I am! Getting nerdy with workflows and creating automation excites me.
A client recently came to me because they were having a serious problem in their business. Her customers were getting really frustrated with her and her team. Although she had 5 start reviews for her services, the team’s slow response time and overall lack of customer support was dragging her reputation down. Now, my client’s
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