Empower Your Audience - Lindsay Kirsch

2019 Business Prediction:

The Death of Talking-Head “Courses”

As the information-market continues to become more saturated, what will set your course apart from everyone else is designing your course with the scientific principles of learning that give your clients a sense of BLISS… not just another video recording where you’re talking AT people, with a couple of “worksheets”.

And let’s face it. You’re worried about it. You’re worried about creating another crappy course that someone is going to buy and then abandon a week later, never to complete. 

Or worse. You’re afraid that someone will hate your course, and ask for a refund.

Your Reputation Could Take a Hit, If...

And it could go downhill from there. Your reputation could take a hit. Your sense of confidence and worth goes with it.

Who’s going to buy from you if you have a ton of bad reviews, refunds, and pissed off former-clients?

You didn’t decide to make an course so that you could embarrass yourself, take a hit on your finances, and lose a bunch of time you can never get back.

You did this to help people! Right? 

Teaching Others Isn’t a Skill Most People Naturally Have

And let’s face it!  Teaching something––really teaching something––isn’t a skill we’re taught, and it’s rarely a skill someone naturally has.

Most of us become inspired to create course because we’ve done something in our businesses, for a very long time. In a sense, it’s like we’re on step five of mastering something, and your clients are barely on step one! (Pst! This is called unconscious competence!)

Imagine if you walked into a rocket-engineering lab, and the head engineer looks at you and begins talking to you as if you had taken 8-12 years of college classes on physics and advanced theoretical math.

Would you be lost? Intimidated? Baffled?

You bet!

The initial excitement turns into overwhelm and getting lost when all the content is now in front of you.

That’s how a lot of course buyers feel when they open a series of videos with worksheets.

Most Courses Are Designed Haphazardly

Most courses are designed haphazardly, with very little consideration to the actual brain-process of learning. And that’s because most people who teach how to create a course, have no background in learning design.

Instead, they made a half-decent product and thought they could make a buck teaching other business owners and crafty talents how to do the same.

The Course Market is Super Competitive

The problem is, with all these new courses hitting the internet every single day, the market is starting to become SUPER full and competitive.

And that means that your potential courses clients are going to become pickier and pickier about what products they buy… because there are tons of options out there, now!

What is going to set you above all the choices? And what is going to give you the confidence to take your unconscious competence and turn it into easy-to-digest and FASCINATING step-by-step instructions?

Did you see I used that word?  FASCINATING. 

Being Fascinating Will All But Guarantee Your Success

That is what is going to be the difference between your courses success and failure. If you can help fascinate, engage, and create a sense of bliss in your courses customers.

But how do you do that???

Well, let’s take a minute to think about this in your own life. 

Wah Wah Wah...Wah Wah Wah Wah

Think back to your average middle school class. Chances are, the teacher’s face is a blur, and you have no idea what they taught you. In fact, it reminds me of the teacher from the Peanuts comics.  “Wah wah wah wah wah wah.”

Now think back to your FAVORITE class. Chances are, it was your favorite because the teacher was DYNAMIC. It’s like Robin Williams in “The Dead Poet’s Society” -- it brought you to life! You thought about it even when you weren’t in class! You still remember it to this day! “What will be your verse?”

The class always had something interesting going on that got you engaged--not just passing the time taking turns with your classmates reading out loud from a book.

Now take a minute to think about the average coursest. Who’s teaching it? How is it being taught?

WAH WAH WAH WAH WAH WAH

A talking head, on a screen.

Okay, so you get it! No more poor video “courses”!

Making a Killer Course Takes Months, Right?

But doesn’t making a course that rocks, take several months, lots of technical know-how, and a big budget?

The answer to all of these questions is no. All it takes is the right system and 45 days.

That’s where I come in.

My name is Lindsay Kirsch, and I’m a learning design and behavior analyst expert. That’s just a fancy way of saying I know the science of making learning delightful!

I’m the Behind-the-Scenes Gal

At Some of the World's Most Trusted Institutions

I’m the behind the scenes gal who helps plan, create, and launch the interactive and highly acclaimed courses for Johnson & Johnson, AT&T, and even Emory University (to name a few places). 

I’ve Created 1,000+ Courses in 12 Years

In fact, I’ve created more than 1,000 courses over the last 12 years (even before we were calling them courses)!

When “courses” first began to be more widespread on the internet, I was super excited!

You see, I’m a total learning junkie. I love to learn, and I love to teach. I love to learn about learning and teaching. So it seemed like these super accessible and affordable online courses would be my kind of jam. 

Boy, Was I in for a Surprise

Time and time again, I would buy a product that promised something amazing… only to be bored to tears within the first few hours of watching these “talking head” videos.

To be frank, it made me super furious.

Learning Should Be an Amazing Experience

Learning is an AMAZING experience when it’s designed well. In fact, it’s totally transformational. I know this, because it’s my life’s passion!

But these “courses” were flat out boring… and ineffective.

And I know that you’ve experienced this, too.

You land on an amazing sales page…

Buy into all these promises…

Dish out a fat wad of cash...  

Then you log into your new learning portal…

And find a set of scripted, boring videos where someone is talking at you.

Wow, Less Than 5% of Course Buyers

Actually Finish the Course

It’s no wonder that less than 5% of course buyers will actually finish the course they buy!  

All they’re getting is, “Wah wah wah wah wah wah.”

(And frankly, I’m amazed at the 5% who make it through--that’s some serious fortitude. I love learning, and I can’t make myself get through a boring course.)

Even crazier is that the refund rate and bad reviews on these products, doesn’t seem to be as high as it should be.

Why aren’t people screaming for their money back and warning all their friends? I sure as hell did! 

My Prediction?

More Picky Buyers

I predict that consumers will start to become a lot pickier and vocal about the quality of their courses in the near future.

However, until that happens, here’s WHY making a high-quality, instead of another status-quo talking head, course is important to you as a business owner, RIGHT NOW:

Most of us create an course as an “in between” product, to our higher-end products and services. Often, our courses are the gateway to building a strong personal connection with our buyers before we ask them to do something bigger.  

But can that happen if your product is boring and ineffective? If your customers abandon it?

Are they going to buy something else from you? Something more expensive or ongoing (like a monthly subscription)? 

89% of Your Customers Will Jump to Your Competitor

According to Oracle, 89% of customers will jump to your competitor after a single bad customer experience.

A customer experience is more than just your buying process and customer service. It comes back to the quality of the product itself.

Want to win that customer back?

Parature states that it takes 12 positive experiences to make up one bad experience for a customer.

Yikes! 

Something Magical Happens

But when you understand how to design a learning product effectively, something magical happens.

I’ll let inveterate philosopher-performer Jason Silva explain it, as only he can:

“We literally eat information. We are designed to seek out new interpretable information. We are wonder junkies! We are novelty hounds! In fact, what we are, is infovores. Just like we have herbivores and carnivores, human beings are a kind of infovore.

To understand is a kind of ecstasy. To understand is to perceive patterns. We are hungry!

We eat information through our visual cortex, which engages with literally half of our brain. And we have opioid receptors connected to our visual cortex, so we get high, we get drugged by our brain’s neurochemistry when we take in, when we eat new information from the world.

Again, we are designed to learn and acquire interpretable information, to grow from such understanding. How delightful to know that our urge to explore is built into our constitution, my friends!”

Are you going to be able to give someone that opioid blissful state from a talking-head video series?

No! That’s why I keep coming back to “Wah wah wah wah wah wah wah.”

We Are Transformed From the Inside Out

But… if you create a fascinating product, you begin to stimulate a generations-long evolutionary response that is like a substance addiction.

When we have an incredible learning experience, it transforms us from the inside out, chemically.

And this is why I predict 2019--with the course industry set to pass over 107 Billion dollars in revenue--we’re going to see the death of crappy talking-head video products.

Especially since the average attention span of today’s working adult, is less than 9 seconds online!!!

Are you going to be one of the few who create a genuinely FASCINATING product, and avoid the mass-extinction?

Someone Had to Step Up and Teach the Art of Teaching

But where are you going to learn the science of fascination?

That was the question I asked myself, as I kept running into WAH WAH WAH products.

Who was teaching other people to make these? And did anyone actually know HOW to create effective learning paths for others?

The answer, unfortunately, was no. Most professional learning-design experts are working for big corporations or universities.

I want to enable people to learn better and teach others. I believe learning and teaching is what will change the world.

And I knew it wasn’t going to come from making corporate learning systems, or consulting with online universities on how to create better digital classrooms. The access to these environments is heavily guarded and extremely specialized.

Spreading the transformational experience of deep learning, is going to come from people like you! Small businesses and entrepreneurs who have the knowledge and a passion to help other people. 

Good News: No Science Class Necessary

I already know what you’re thinking: “I don’t have time to learn the science of how to create a fascinating learning experience!”

And I totally understand that.

Which is why you won’t have to.  

Empower Your Audience: Create A course That Inspires Action is a step-by-step system where you will build a highly-engaging and effective course in just 45 days.

And I designed it that way on purpose!

I understand you don’t want to spend tens of thousands of dollars on your course, and you don’t have 6 months to develop the “perfect” experience. You aren’t Johnson & Johnson or AT&T.  You’re a small business owner with limited resources and a ticking clock.  

So the Empower Your Audience program was designed to help you quickly create a highly engaging and effective course, on the shortest possible timeline.

And what’s better, is that instead of knowing all of these gobbledygook science explanations and theories… You’ll simply use it, embody it, and understand it from the perspective of having interacted with the concept.

This is by far the most effective way of learning: by doing.

You don’t have to know a lick of neuroscience, biochemistry, or learning-theory and philosophy. You just have to follow the step-by-step system.

And after you’ve used and learned the Empower Your Audience method of course creation…  you can use it again and again.

It's really that easy. 

You Won’t Take This Journey Alone

Did I mention that you won’t have to do it alone?

No one learns effectively on an island, trying things on their own without feedback. The minute you hit a snag and become frustrated, you may as well kiss your project goodbye!

Which is why Empower Your Audience includes weekly group coaching and an interactive Facebook group where you can stay accountable, get feedback, and find the help you need from me (your teacher) and fellow students.

I am 100% dedicated to making sure that you are set up to fully flesh out a fascinating, high-engagement, effective course in 45 days.

Here’s what the Empower Your Audience: Create A Course That Inspires Action program includes:

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    All-Access to the Interactive Empower Your Audience learn-at-your-own-pace platform — I promise it’s not just a bunch of talking head videos! 
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    Six weekly group coaching calls to answer your most pressing questions, get feedback on your work, and keep accountable so you FINISH your course!
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    All-Access Private Facebook Group where you can interact with fellow students, keep accountable to finish your course, ask for beta-testers to look at what you’re creating, participate in troubleshooting conversations, celebrate your victories, and much more!
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    Why you want to create a simple, 3-5 step course, rather than a monster program! Take that pressure off—your clients don’t want a monster program! They want results.
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    ​How to do more than just tell what you know: learning design to create interactive experiences that stand out to your clients. 
  • check
    Crafting a powerful vision statement for the entirety of your program—to help you stay on track with what you are creating for your future clients. No more bunny trailing!
  • check
    Creating a project charter—the power of outlining the steps necessary for your program to help someone who is at step-1, get to the point of satisfied completion at a higher level of understanding.
  • check
    Quickly identifying HOW you will deliver your product, so that you can choose simple-to-use technology. No more spending thousands on a programmer!
  • check
    Creating performance-based objectives throughout your course. This is the key to designing an experience that’s more than just a bunch of videos! We want to help our clients feel like they have momentum, from the very beginning of their course experience—which is what performance-based objectives help us design.
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    Taking the mindset of a learning-designer: how to think in terms of learning experiences, so you can continue to create better courses, again and again.
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    How to get unstuck! We all get to a point where we don’t know the next step to go over in our courses—yes even if we’ve outlined them! But this simple process is how I’ve been able to make thousands of courses on time and under budget.
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    Deciding what a course will NOT cover. This is just as important, if not more important, than everything you want to include! Knowing what you do not want to cover in your course, creates clear guidelines that keep you on track and free from overwhelm—and it helps you set good expectations for your clients when they buy from you.
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    And much, much, more!
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Geoff Barrow

Lindsay is a true e-learning professional. She has detailed knowledge of her subject area and combines this with great consulting skills to provide superior service.

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Stacy Keton

Lindsay is someone who brings creativity, flexibility and tremendous energy to her projects. She is a great asset to anyone who wants to leverage technology for learning, web marketing, and business growth.

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Anna Gaspari

I am blown away by Lindsay's knowledge and work. I would highly recommend her to anyone looking to get focused and clear on completely your goals. I am so lucky to have crossed paths with Lindsay! Thank you LK!!!!

Secure Your Spot for the Next Interactive Round of Empower Your Audience

If you are still with me, then you obviously already know what having your own thrilling, and fascinating course would mean for your business:

… A precise, exciting, and interactive product that you can be confident about!

… More satisfied clients that go through more of the product (and, in more cases, finish!)

… Which means they are more likely to buy from you again, because of the superior experience they had with you!

… Which also means you’ll have greater reviews and more word-of-mouth referrals!

… Which means you’ll have a smaller occurrence of refunds, unhappy customer support requests, etc.

Yes, having a course created with my system would be a game-changer for you. It has been for my top clients around the world. 

Empower Your Audience is the Same System I use for Thought Leaders Around the World, such as Johnson & Johnson, AT&T, and Emory University -- and Now it Can Be Yours, Too!

As you've discovered for yourself already, I'm the go-to-gal for such iconic companies as Johnson & Johnson, AT&T, Emory University, and more.

These thought-leaders come to me to help them design their courses for many reasons.

And the main reason is that I've invested that last 12 years of my life decoding and systemizing the process of making brains love to learn, and absorb the lessons!  

My clients don't just want a talking-head course. They want courses that dazzle, excite, enchant and seduce the minds of their buyers.  They need courses that change lives and build bridges to ever increasing trust and sales with their buyers.

And you've also discovered that you will only get to enjoy these game-changing results if your course is done right! Meaning designed from the ground up to sweep your trusting customers off of their feet and whisk them off on a learning journey that sparks their emotions feeds their minds and thrills them to the core.

This is why I’ve poured my heart and soul into creating Empower Your Audience.

Creating your course using my Empower Your Audience system isn't just about having a highly in-demand product to sell, and it's not just about having a high ROI income stream that produces year around - it's about opening a doorway to an experience that keeps your buyers coming back for more!

It's about building a highly coveted relationship with your buyer that moves them to WANT to buy more from you.

I know, I sound pretty sure of myself.  That's because I am. This is all I do; it's my superpower. And my results speak for themselves.

It's frustrating for me. I can't work one-on-one with everybody. I wish I could. But, with two girls at home and a busy life, I can't be there for everyone, in person.

But I can give you, my mind.

I can give you, my exact system that my iconic clients come to me for, trust me for and have used for their own rich gain for over a decade.

When I sat down to create Empower Your Audience, I did so because I want to be able to help everyone. I want you to have an course that changes the game for your business. I want you to have excited and thrilled customers raving about how incredible your course is and how they can't wait to buy the next course you come out with.

I want that for you.

Make 2019 the Most Impactful Year For Your Business–I Guarantee It.

Through Empower Your Audience, I will be able to take your hand and guide you step-by-step through researching, designing and creating your incredible course, just like my fortune 500 clients, and to do so....in 45 days or less.

Seriously.  Using my step-by-step system you will be able to go from a simple idea to publishing your own course in 45 days or less - Guaranteed. And you’ll only need 1 hour a day to make it happen.

Having produced over 1,200 courses personally - I'm able to make that guarantee with absolute confidence.

In fact, if after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are. Usually, I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are. That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself! 

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Lou Russell

Lindsay is a natural project manager/leader. She has the unique ability to manage rather than control projects and the people involved. This allows her to be resilient, agile and meet critical business goals. Her project management expertise and her influencing skills have made her a highly sought-after project manager for mission-critical work.

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Kelsey Daziel

Lindsay fills in all the blanks and has the patience of a saint. I'm so grateful to learn from her!

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Kevin Crosby

Lindsay has always impressed me with her knowledge, skills, and abundance of creative energy. Her experience in a variety of work environments equips her to offer insights and solutions that are practical and effective.

Remember, when you purchase Empower Your Audience, you will get instant and full access to:

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    The exact step-by-step process that I have used to create 1,200+ interactive and fascinating courses over 12 years, for thought leaders around the world. 
  • check
    All-Access to the Interactive Empower Your Audience learn-at-your-own-pace platform. And I promise it’s not just a bunch of talking head videos!
  • check
    Six weekly group coaching calls to answer your most pressing questions, get feedback on your work, and keep accountable, so you FINISH your course! 
  • check
    All-Access Private Facebook Group where you can interact with fellow students, keep accountable to finish your course, ask for beta-testers to look at what you’re creating, participate in troubleshooting conversations, celebrate your victories, and much more!
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    Build the skill of how to do more than just tell what you know: learning design to create interactive experiences that stand out to your clients.
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    And much much more! 

By taking action now, you’ll register for my next round of Empower Your Audience.  This gives you time to prepare your ideas, while you spend time with your loved ones during the holiday season.

There are only 27 spots open for the next round of Empower Your Audience, so you want to register before spots run out!

To start your year off right, we will be working together in the comfort of your own home or office, building your game-changing course - together.

You and I will make a great team because your success IS MY PURPOSE.  By helping you achieve your goals, I fulfill my passion. In this way, I'm as emotionally invested in your success, as anyone could be.

All you want to do now is click the button below, and you will be taken to a very friendly purchase page.  I've made everything fast and easy.

Fill in your info, and within moments your own personal edition of Empower Your Audience will be opened and the login info sent to your email.

Remember, if after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are.

I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are.

That’s right. I’m willing to guarantee my limited personal time, completely free, to help your course succeed if for any reason following my step-by-step system doesn’t get you to at least 90% complete with creating your course.

That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself!

Don’t miss your chance to register for the next round of Empower Your Audience! Sign up today to secure your spot! 

Frequently Asked Questions

​​​​​Will the Empower Your Audience system work for your project?

​​​​​How can your 12 years in the course and learning-design world help my business create successful course?

​​​​​Will I really create a course in 45 days?

​​​​​How much time do I need to invest to use Empower Your Audience successfully?

​​​​​Most courses never launch. Why will this be different?

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Paul Miller

Lindsay and I worked on many projects which she project managed. Lindsay always gives 110 percent of herself towards any project and is has the ability to balance work and family. Lindsay always has a smile on her face and never a bad thing to say about anyone. I would welcome the opportunity to work alongside Lindsay on any project. Lindsay is a forward-thinking individual with her eye on technology. She perseveres through to the end of every project she takes on regardless of comments from the naysayers.

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Diane Kubal

Lindsay worked with my firm to deliver instructional design services to my client, CUNA Mutual Group. She was an excellent resource for them and her contract was renewed several times and she was requested by them to work on various projects. I would highly recommend her for instructional design work particularly in the area of elearning.

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Jesse Kirkland

Lindsay is a dedicated and knowledgeable manager whom I worked with on several government sales training initiatives at Cingular, now the new AT&T. I found her to be enthusiastic, positive, and detail-oriented. She attacked the projects with a willingness to do whatever it took to understand the subject matter, goals of the business, and the customers' needs. We met our objective and created the very first formalized government contract training for wireless sales professionals at Cingular. I recommend Lindsay.

Snag Your Spot for the next Round of Empower Your Audience!

Reminder: Here’s what the Empower Your Audience: Create A Course That Inspires Action program includes:

  • check
    The exact step-by-step process that I have used to create 1200+ interactive and fascinating courses over 12 years, for thought leaders around the world.
  • check
    All-Access to the Interactive Empower Your Audience learn-at-your-own-pace platform — I promise it’s not just a bunch of talking head videos!
  • check
    Six weekly group coaching calls to answer your most pressing questions, get feedback on your work, and keep accountable, so you FINISH your course!
  • check
    All-Access Private Facebook Group where you can interact with fellow students, keep accountable to finish your course, ask for beta-testers to look at what you’re creating, participate in troubleshooting conversations, celebrate your victories, and much more!
  • check
    Why you want to create a simple, 3-5 step course, rather than a monster program! Take that pressure off—your clients don’t want a monster program! They want results.
  • check
    How to do more than just tell what you know: learning design to create interactive experiences that stand out to your clients.
  • check
    Crafting a powerful vision statement for the entirety of your program—to help you stay on track with what you are creating for your future clients. No more bunny trailing!
  • check
    Creating a project charter—the power of outlining the steps necessary for your program to help someone who is at step-1, get to the point of satisfied completion at a higher level of understanding.
  • check
    Quickly identifying HOW you will deliver your product, so that you can choose simple-to-use technology. No more spending thousands on a programmer!
  • check
    Creating performance-based objectives throughout your course. This is the key to designing an experience that’s more than just a bunch of videos! We want to help our clients feel like they have momentum, from the very beginning of their course experience—which is what performance-based objectives help us design.
  • check
    Taking the mindset of a learning-designer: how to think in terms of learning experiences, so you can continue to create better courses, again and again.
  • check
    How to get unstuck! We all get to a point where we don’t know the next step to go over in our courses—yes even if we’ve outlined them! But this simple process is how I’ve been able to make thousands of courses on time and under budget.
  • check
    Deciding what a course will NOT cover. This is just as important, if not more important, than everything you want to include! Knowing what you do not want to cover in your course, creates clear guidelines that keep you on track and free from overwhelm—and it helps you set good expectations for your clients when they buy from you.
  • check
    And much, much, more!

Don’t Delay! The Spots Are Filling Up for the next Round of Empower Your Audience.

My Personal Guarantee 

I understand that investing over a thousand dollars into a course is a big decision for small business owners and entrepreneurs. What happens if the course doesn’t work?


Well, I’m entirely confident that if you follow the steps of the Empower Your Audience program and invest 1 hour per day into creating your product, in 45 days you’ll be at least 90% of the way to publishing your product.


If you can get 90% of the way there during the course, you will publish within a week or two after the course has finished--and I still don’t abandon you even through that! You’ll have access to the Empower Your Audience private Facebook to ask questions and get support, even after the course and group coaching has completed.

However, if for any reason after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are.

Usually, I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are.

That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself!

This is better than a money-back guarantee because you will walk away with a completed course… which can make you money again and again. Wouldn’t you say that’s the best possible outcome?

Grab Your Spot for Empower Your Audience, to FINALLY Create Your Awesome Course in 2019!

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