2019 Business Prediction:
The Death of Talking-Head “Courses”
As the information-market continues to become more saturated, what will set your course apart from everyone else is designing your course with the scientific principles of learning that give your clients a sense of BLISS… not just another video recording where you’re talking AT people, with a couple of “worksheets”.
And let’s face it. You’re worried about it. You’re worried about creating another crappy course that someone is going to buy and then abandon a week later, never to complete.
Or worse. You’re afraid that someone will hate your course, and ask for a refund.
Your Reputation Could Take a Hit, If...
And it could go downhill from there. Your reputation could take a hit. Your sense of confidence and worth goes with it.
Who’s going to buy from you if you have a ton of bad reviews, refunds, and pissed off former-clients?
You didn’t decide to make an course so that you could embarrass yourself, take a hit on your finances, and lose a bunch of time you can never get back.
You did this to help people! Right?
Teaching Others Isn’t a Skill Most People Naturally Have
And let’s face it! Teaching something––really teaching something––isn’t a skill we’re taught, and it’s rarely a skill someone naturally has.
Most of us become inspired to create course because we’ve done something in our businesses, for a very long time. In a sense, it’s like we’re on step five of mastering something, and your clients are barely on step one! (Pst! This is called unconscious competence!)
Imagine if you walked into a rocket-engineering lab, and the head engineer looks at you and begins talking to you as if you had taken 8-12 years of college classes on physics and advanced theoretical math.
Would you be lost? Intimidated? Baffled?
The initial excitement turns into overwhelm and getting lost when all the content is now in front of you.
That’s how a lot of course buyers feel when they open a series of videos with worksheets.
Most Courses Are Designed Haphazardly
Most courses are designed haphazardly, with very little consideration to the actual brain-process of learning. And that’s because most people who teach how to create a course, have no background in learning design.
Instead, they made a half-decent product and thought they could make a buck teaching other business owners and crafty talents how to do the same.
The Course Market is Super Competitive
The problem is, with all these new courses hitting the internet every single day, the market is starting to become SUPER full and competitive.
And that means that your potential courses clients are going to become pickier and pickier about what products they buy… because there are tons of options out there, now!
What is going to set you above all the choices? And what is going to give you the confidence to take your unconscious competence and turn it into easy-to-digest and FASCINATING step-by-step instructions?
Did you see I used that word? FASCINATING.
Being Fascinating Will All But Guarantee Your Success
That is what is going to be the difference between your courses success and failure. If you can help fascinate, engage, and create a sense of bliss in your courses customers.
But how do you do that???
Well, let’s take a minute to think about this in your own life.
Wah Wah Wah...Wah Wah Wah Wah
Think back to your average middle school class. Chances are, the teacher’s face is a blur, and you have no idea what they taught you. In fact, it reminds me of the teacher from the Peanuts comics. “Wah wah wah wah wah wah.”
Now think back to your FAVORITE class. Chances are, it was your favorite because the teacher was DYNAMIC. It’s like Robin Williams in “The Dead Poet’s Society” -- it brought you to life! You thought about it even when you weren’t in class! You still remember it to this day! “What will be your verse?”
The class always had something interesting going on that got you engaged--not just passing the time taking turns with your classmates reading out loud from a book.
Now take a minute to think about the average coursest. Who’s teaching it? How is it being taught?
WAH WAH WAH WAH WAH WAH
A talking head, on a screen.
Okay, so you get it! No more poor video “courses”!
Making a Killer Course Takes Months, Right?
But doesn’t making a course that rocks, take several months, lots of technical know-how, and a big budget?
The answer to all of these questions is no. All it takes is the right system and 45 days.
That’s where I come in.
My name is Lindsay Kirsch, and I’m a learning design and behavior analyst expert. That’s just a fancy way of saying I know the science of making learning delightful!
I’m the Behind-the-Scenes Gal
At Some of the World's Most Trusted Institutions
I’m the behind the scenes gal who helps plan, create, and launch the interactive and highly acclaimed courses for Johnson & Johnson, AT&T, and even Emory University (to name a few places).
I’ve Created 1,000+ Courses in 12 Years
In fact, I’ve created more than 1,000 courses over the last 12 years (even before we were calling them courses)!
When “courses” first began to be more widespread on the internet, I was super excited!
You see, I’m a total learning junkie. I love to learn, and I love to teach. I love to learn about learning and teaching. So it seemed like these super accessible and affordable online courses would be my kind of jam.
Boy, Was I in for a Surprise
Time and time again, I would buy a product that promised something amazing… only to be bored to tears within the first few hours of watching these “talking head” videos.
To be frank, it made me super furious.
Learning Should Be an Amazing Experience
Learning is an AMAZING experience when it’s designed well. In fact, it’s totally transformational. I know this, because it’s my life’s passion!
But these “courses” were flat out boring… and ineffective.
And I know that you’ve experienced this, too.
You land on an amazing sales page…
Buy into all these promises…
Dish out a fat wad of cash...
Then you log into your new learning portal…
And find a set of scripted, boring videos where someone is talking at you.
Wow, Less Than 5% of Course Buyers
Actually Finish the Course
It’s no wonder that less than 5% of course buyers will actually finish the course they buy!
All they’re getting is, “Wah wah wah wah wah wah.”
(And frankly, I’m amazed at the 5% who make it through--that’s some serious fortitude. I love learning, and I can’t make myself get through a boring course.)
Even crazier is that the refund rate and bad reviews on these products, doesn’t seem to be as high as it should be.
Why aren’t people screaming for their money back and warning all their friends? I sure as hell did!
More Picky Buyers
I predict that consumers will start to become a lot pickier and vocal about the quality of their courses in the near future.
However, until that happens, here’s WHY making a high-quality, instead of another status-quo talking head, course is important to you as a business owner, RIGHT NOW:
Most of us create an course as an “in between” product, to our higher-end products and services. Often, our courses are the gateway to building a strong personal connection with our buyers before we ask them to do something bigger.
But can that happen if your product is boring and ineffective? If your customers abandon it?
Are they going to buy something else from you? Something more expensive or ongoing (like a monthly subscription)?
89% of Your Customers Will Jump to Your Competitor
According to Oracle, 89% of customers will jump to your competitor after a single bad customer experience.
A customer experience is more than just your buying process and customer service. It comes back to the quality of the product itself.
Want to win that customer back?
Parature states that it takes 12 positive experiences to make up one bad experience for a customer.
Something Magical Happens
But when you understand how to design a learning product effectively, something magical happens.
I’ll let inveterate philosopher-performer Jason Silva explain it, as only he can:
“We literally eat information. We are designed to seek out new interpretable information. We are wonder junkies! We are novelty hounds! In fact, what we are, is infovores. Just like we have herbivores and carnivores, human beings are a kind of infovore.
To understand is a kind of ecstasy. To understand is to perceive patterns. We are hungry!
We eat information through our visual cortex, which engages with literally half of our brain. And we have opioid receptors connected to our visual cortex, so we get high, we get drugged by our brain’s neurochemistry when we take in, when we eat new information from the world.
Again, we are designed to learn and acquire interpretable information, to grow from such understanding. How delightful to know that our urge to explore is built into our constitution, my friends!”
Are you going to be able to give someone that opioid blissful state from a talking-head video series?
No! That’s why I keep coming back to “Wah wah wah wah wah wah wah.”
We Are Transformed From the Inside Out
But… if you create a fascinating product, you begin to stimulate a generations-long evolutionary response that is like a substance addiction.
When we have an incredible learning experience, it transforms us from the inside out, chemically.
And this is why I predict 2019--with the course industry set to pass over 107 Billion dollars in revenue--we’re going to see the death of crappy talking-head video products.
Especially since the average attention span of today’s working adult, is less than 9 seconds online!!!
Are you going to be one of the few who create a genuinely FASCINATING product, and avoid the mass-extinction?
Someone Had to Step Up and Teach the Art of Teaching
But where are you going to learn the science of fascination?
That was the question I asked myself, as I kept running into WAH WAH WAH products.
Who was teaching other people to make these? And did anyone actually know HOW to create effective learning paths for others?
The answer, unfortunately, was no. Most professional learning-design experts are working for big corporations or universities.
I want to enable people to learn better and teach others. I believe learning and teaching is what will change the world.
And I knew it wasn’t going to come from making corporate learning systems, or consulting with online universities on how to create better digital classrooms. The access to these environments is heavily guarded and extremely specialized.
Spreading the transformational experience of deep learning, is going to come from people like you! Small businesses and entrepreneurs who have the knowledge and a passion to help other people.
Good News: No Science Class Necessary
I already know what you’re thinking: “I don’t have time to learn the science of how to create a fascinating learning experience!”
And I totally understand that.
Which is why you won’t have to.
Empower Your Audience: Create A course That Inspires Action is a step-by-step system where you will build a highly-engaging and effective course in just 45 days.
And I designed it that way on purpose!
I understand you don’t want to spend tens of thousands of dollars on your course, and you don’t have 6 months to develop the “perfect” experience. You aren’t Johnson & Johnson or AT&T. You’re a small business owner with limited resources and a ticking clock.
So the Empower Your Audience program was designed to help you quickly create a highly engaging and effective course, on the shortest possible timeline.
And what’s better, is that instead of knowing all of these gobbledygook science explanations and theories… You’ll simply use it, embody it, and understand it from the perspective of having interacted with the concept.
This is by far the most effective way of learning: by doing.
You don’t have to know a lick of neuroscience, biochemistry, or learning-theory and philosophy. You just have to follow the step-by-step system.
And after you’ve used and learned the Empower Your Audience method of course creation… you can use it again and again.
It's really that easy.
You Won’t Take This Journey Alone
Did I mention that you won’t have to do it alone?
No one learns effectively on an island, trying things on their own without feedback. The minute you hit a snag and become frustrated, you may as well kiss your project goodbye!
Which is why Empower Your Audience includes weekly group coaching and an interactive Facebook group where you can stay accountable, get feedback, and find the help you need from me (your teacher) and fellow students.
I am 100% dedicated to making sure that you are set up to fully flesh out a fascinating, high-engagement, effective course in 45 days.
Here’s what the Empower Your Audience: Create A Course That Inspires Action program includes:
Secure Your Spot for the Next Interactive Round of Empower Your Audience
If you are still with me, then you obviously already know what having your own thrilling, and fascinating course would mean for your business:
… A precise, exciting, and interactive product that you can be confident about!
… More satisfied clients that go through more of the product (and, in more cases, finish!)
… Which means they are more likely to buy from you again, because of the superior experience they had with you!
… Which also means you’ll have greater reviews and more word-of-mouth referrals!
… Which means you’ll have a smaller occurrence of refunds, unhappy customer support requests, etc.
Yes, having a course created with my system would be a game-changer for you. It has been for my top clients around the world.
Empower Your Audience is the Same System I use for Thought Leaders Around the World, such as Johnson & Johnson, AT&T, and Emory University -- and Now it Can Be Yours, Too!
As you've discovered for yourself already, I'm the go-to-gal for such iconic companies as Johnson & Johnson, AT&T, Emory University, and more.
These thought-leaders come to me to help them design their courses for many reasons.
And the main reason is that I've invested that last 12 years of my life decoding and systemizing the process of making brains love to learn, and absorb the lessons!
My clients don't just want a talking-head course. They want courses that dazzle, excite, enchant and seduce the minds of their buyers. They need courses that change lives and build bridges to ever increasing trust and sales with their buyers.
And you've also discovered that you will only get to enjoy these game-changing results if your course is done right! Meaning designed from the ground up to sweep your trusting customers off of their feet and whisk them off on a learning journey that sparks their emotions feeds their minds and thrills them to the core.
This is why I’ve poured my heart and soul into creating Empower Your Audience.
Creating your course using my Empower Your Audience system isn't just about having a highly in-demand product to sell, and it's not just about having a high ROI income stream that produces year around - it's about opening a doorway to an experience that keeps your buyers coming back for more!
It's about building a highly coveted relationship with your buyer that moves them to WANT to buy more from you.
I know, I sound pretty sure of myself. That's because I am. This is all I do; it's my superpower. And my results speak for themselves.
It's frustrating for me. I can't work one-on-one with everybody. I wish I could. But, with two girls at home and a busy life, I can't be there for everyone, in person.
But I can give you, my mind.
I can give you, my exact system that my iconic clients come to me for, trust me for and have used for their own rich gain for over a decade.
When I sat down to create Empower Your Audience, I did so because I want to be able to help everyone. I want you to have an course that changes the game for your business. I want you to have excited and thrilled customers raving about how incredible your course is and how they can't wait to buy the next course you come out with.
I want that for you.
Make 2019 the Most Impactful Year For Your Business–I Guarantee It.
Through Empower Your Audience, I will be able to take your hand and guide you step-by-step through researching, designing and creating your incredible course, just like my fortune 500 clients, and to do so....in 45 days or less.
Seriously. Using my step-by-step system you will be able to go from a simple idea to publishing your own course in 45 days or less - Guaranteed. And you’ll only need 1 hour a day to make it happen.
Having produced over 1,200 courses personally - I'm able to make that guarantee with absolute confidence.
In fact, if after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are. Usually, I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are. That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself!
Remember, when you purchase Empower Your Audience, you will get instant and full access to:
By taking action now, you’ll register for my next round of Empower Your Audience. This gives you time to prepare your ideas, while you spend time with your loved ones during the holiday season.
There are only 27 spots open for the next round of Empower Your Audience, so you want to register before spots run out!
To start your year off right, we will be working together in the comfort of your own home or office, building your game-changing course - together.
You and I will make a great team because your success IS MY PURPOSE. By helping you achieve your goals, I fulfill my passion. In this way, I'm as emotionally invested in your success, as anyone could be.
All you want to do now is click the button below, and you will be taken to a very friendly purchase page. I've made everything fast and easy.
Fill in your info, and within moments your own personal edition of Empower Your Audience will be opened and the login info sent to your email.
Remember, if after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are.
I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are.
That’s right. I’m willing to guarantee my limited personal time, completely free, to help your course succeed if for any reason following my step-by-step system doesn’t get you to at least 90% complete with creating your course.
That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself!
Don’t miss your chance to register for the next round of Empower Your Audience! Sign up today to secure your spot!
Frequently Asked Questions
Will the Empower Your Audience system work for your project?
Absolutely! The beauty of my system is that it simply works no matter the ambition of your info-product, the industry you’re in, or the budget you have to develop it. It’s a tested and tried blueprint with companies who spend millions of dollars, all the way down to boot-strap entrepreneurs. And the beauty of it is you can easily customize it to suit your product.
Most coaches out there simply throw a few steps together and slap a how-to course that promises huge returns. However, you and I know there’s a lot more to it. You not only need to get the steps right, but also the delivery to keep people engaged. Plus the steps HAVE to be relevant to the info-product you are creating—otherwise what's the point?!
Most of the clients I have worked with do not tolerate BS. They want a straight-to-the-point system that produces results. They want the biggest bang for their buck. And that’s why they not only give me repeat business, they also recommend me to other course creators.
Whatever your budget or size of your project, using my system will transform your idea into a highly-engaging, effective info-product that your clients absolutely love.
How can your 12 years in the course and learning-design world help my business create successful course?
I will put all my 12 years of experience to help you create the best version of your course the first time around.
The greatest fear course creators have is… Will my product suck?
I should know—I spent 12 years perfecting this process because I knew I NEEDED to improve my courses! It’s my passion!
Truth is most courses start out as crap.
They then go through several iterations and refinements and improvements. So the real question is, will your students have the patience to go through this process with you—or will they ask for their money back?
100% of my students and clients—from the fortune 500 companies with the huge budgets to Jane D. teaching crocheting online—get it right the 1st time around.
Ask yourself this: Do you think AT&T, Johnson & Johnson or University of Phoenix had the patience for trial and error?
The answer is NO.
These companies paid me to help create their courses because they knew I would do it right the first time. I used the same step by step blueprint (which I share with you in Empower Your Audience) and that’s why they hire me time and time again on multiple projects.
You and I agree on this. Your goal is not only to create your course and get your message out. It is also to be a value to your customers, grow your tribe, increase their interaction and engagement.
In short you need to develop and maintain long term relationships with them.
You can only accomplish this by satisfying their needs and exceeding their expectations with a FASCINATING learning experience that fires their brains and their hearts up, and moves them to take action and make change in their lives.
Getting it right the first time is crucial. And on your own, without a learning design background, it’s near impossible.
That’s why you are here.
And YOU, my friend, are why I am here.
Will I really create a course in 45 days?
If you follow my step-by-step system, in 45 days you will have researched, designed, and created the majority of your kickass info-product. No matter your project ambitions, scale or industry—I’ve got your back! Even after our coaching calls end, you’ll still have access to the Private Facebook Group, as you get your info-product published.
You have this awesome idea for a course, you know there are people out there who could really use this knowledge. It needs to be organized and designed so they can easily consume and understand it. In your mind it seems so easy!
Then you quickly realize that the doing part—actually creating the course—that’s a WHOLE other beast!
It’s daunting, intimidating, frustrating, overwhelming, and downright scary.
What do you do first? What’s the most important part? What tools should I use? How many lessons should I have? How long should they be? AArrgghhh!
Relax. You are not alone. These thoughts are quite common with course creators. Even my fellow 8-figure course creators went through this same hell at one point.
The reason they don’t go through it anymore comes down to two things:
2. A time-tested and proven system.
You see, once you’ve gone through any pain, your brain naturally comes up with ways to avoid it in the future. You could:
Tuck your tail and run. Just give up.
Come up with a plan, stick to it and execute.
The 8-figure creators ALWAYS choose to come up with a plan and execute.
Average people (might) learn from their own mistakes, smart people will learn from mistakes of others, but genius es avoid all that pain by keeping it simple and getting help.
They follow a successful proven path to their target.
I made those mistakes, I went through painful years of trial and error. I came up with a step-by-step blueprint. It is simple and it works.
Your choice is either to keep it simple, or to reinvent the wheel. The only question is how much pain can you take?
How much time do I need to invest to use Empower Your Audience successfully?
You’ll need less than 1 hour every day, 5 days a week. I mean that! Between the interactive go-at-your-own-pace lessons, the coaching calls, and actually putting your course together… It ads up to just a few hours each week!
Together you and I can still make your course creation dream an absolute reality.
One of the biggest obstacles I hear from people when creating an info-product is, “I don’t have time for this right now.”
They know they have amazing knowledge to share with the world. They know how much others could benefit from it.
Yet they feel overwhelmed by the process!
And sadly their idea never sees the light of day. Ever.
I truly believe that the only way to avoid feeling overwhelmed and like you have no time, is by having a step-by-step strategy and plan. It’s the guide that walks you inch by inch to completing your goals.
The proven methods I share with you will show you what you need to do to create an engaging and highly successful course. That's not all you need though. You need the execution sequence and a method of delivery that keeps people attentive. What to do first and what to do last. What’s most important and what’s not. How to keep it interesting and deliver an “A-ha!” moment to your student. This is the secret sauce that separates you from your competition.
Most courses never launch. Why will this be different?
It's one thing to have an idea—we all have them. Empower Your Audience will make it easy to turn your course idea into a tangible reality.
Ideas do not realize themselves. It takes action. Having ideas without action only makes you a dreamer.
However, action with no direction is a short cut to frustration and eventually to giving up on your dream.
Most people who attempt to create a course lack a day-to-day strategy. This leads to procrastination or focusing on meaningless details that don’t add value to the course.
Worst case, they decide it just doesn’t work.
In my 12 years of creating and implementing course creation strategies I have learned what separates the elite course creators from mediocre ones.
Elite course creating businesses have a plan. A method to what others may see as madness.
I have helped these elite course business and higher educators build and launch highly successful online courses. None of them started out at elite status, but most of those who followed my step-by-step system, ended up there.
Many times I have had students and clients come to me after trying to DIY their course themselves.
The lucky ones end up with a half-created product with no direction, and high customer dissatisfaction and refund rates. Despite this, I have successfully helped them turned these around.
However, majority of the course creators that try to do it alone, without a proven system built on learning-design principles, never launch a thing!
So the choice is really up to you. Waste thousands of hours and dollars to make something that gets lost in the vast ocean of course choices… Or use a system built on the foundational principles of learning that create incredible experiences for your buyers—while also cutting away the stress of creating your course.
Snag Your Spot for the next Round of Empower Your Audience!
Reminder: Here’s what the Empower Your Audience: Create A Course That Inspires Action program includes:
Don’t Delay! The Spots Are Filling Up for the next Round of Empower Your Audience.
My Personal Guarantee
I understand that investing over a thousand dollars into a course is a big decision for small business owners and entrepreneurs. What happens if the course doesn’t work?
Well, I’m entirely confident that if you follow the steps of the Empower Your Audience program and invest 1 hour per day into creating your product, in 45 days you’ll be at least 90% of the way to publishing your product.
If you can get 90% of the way there during the course, you will publish within a week or two after the course has finished--and I still don’t abandon you even through that! You’ll have access to the Empower Your Audience private Facebook to ask questions and get support, even after the course and group coaching has completed.
However, if for any reason after going through the exact steps of the Empower Your Audience system you are not at least 90% finished with your course, I will personally work with you, one-on-one, until you are.
Usually, I charge $500 per hour to consult businesses on their courses — but if after following my step-by-step Empower Your Audience system to build your course you aren’t close to publishing, I’ll work with you tirelessly until you are.
That’s a guarantee that is easily worth twice as much as I’m charging for access to my system, itself!
This is better than a money-back guarantee because you will walk away with a completed course… which can make you money again and again. Wouldn’t you say that’s the best possible outcome?