This week I’ve been featured over at GuestPost.ink! Here’s an excerpt:
In theory, email marketing automation is a great idea. After all, who wouldn’t want to spend less time reaching out to people, doing follow-ups and forging lasting business ties?
Major issues can arise when companies build marketing campaigns on foundations of weak templates. For instance, an email that reads suspiciously like a generic, fill-in-the-blank message won’t convince readers that you genuinely care about striking up mutually rewarding conversations. It gives off the impression that you only want to promote your business or services — instead of listening to people’s vital feedback
Check out the rest of the article here >> https://guestpost.ink/email-automation-warning/