Email Automation Doesn’t Work for Guest Posts – Do This Instead 

 May 8, 2020

This week I’ve been featured over at! Here’s an excerpt:

In theory, email marketing automation is a great idea. After all, who wouldn’t want to spend less time reaching out to people, doing follow-ups and forging lasting business ties?

Major issues can arise when companies build marketing campaigns on foundations of weak templates. For instance, an email that reads suspiciously like a generic, fill-in-the-blank message won’t convince readers that you genuinely care about striking up mutually rewarding conversations. It gives off the impression that you only want to promote your business or services — instead of listening to people’s vital feedback

Check out the rest of the article here >>

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