How to Create the Perfect Thank You Page 

 November 16, 2020

Imagine this: Your ideal customer lands on your site, finds your awesome freebie, and signs up for your email list. Yet the thank you page that comes up after the “submit” button was clicked is hard to read or just plain confusing. Now your potential customer isn’t sure when the freebie is supposed to arrive — or even where to find it.

That doesn’t sound like a very smooth opt-in process now, does it?

You may have several different email opt-ins on your site, whether they’re promoted across a ribbon bar at the top of the page, a pop-up form, or linked within your blog content. Yet without a proper thank you page, you may lose a contact or two in the process.

Having a clear and concise thank you page is crucial to actually retain your new subscribers. A good thank you page should let your new contacts know exactly what to expect once they opt-in to your free resource or offer, which increases the chances of them opening and clicking into your emails. This can help improve your email deliverability rate, as well as keep your new subscriber on the right track. 

In this post you’ll learn how to create the perfect thank you page to ensure your email opt-ins are not only getting readers to sign up for your email list, but also turning them into engaged subscribers and potential customers.

Email opt-in

Why Your Email Opt-Ins Should Have a Custom Thank You Page 

When someone opts in for one of your freebies or offers, ideally you’d want to redirect them to a custom thank you page for that specific freebie or offer. This is where you should include a very clear confirmation message thanking the contact for signing up for whatever your offer was, while also letting them know their opt-in was successful. If you’re creating a product purchase thank you page, check out this post for ways to increase your page’s ROI.

The number one component of a perfect thank you page for an email opt-in is the confirmation message. It may seem obvious, but you’d be surprised by how often people forget this very important detail.

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Aside from confirming your contact’s subscription, you can also use the thank you page to get them really excited about what’s about to arrive in their inbox. The thank you page gives you an opportunity to connect with your new subscribers in a more personal way, such as telling them how happy you are that they’re finally receiving this life-changing resource you’ve created just for them.

If you want to go the extra mile, you can even include a personalized video with more details about the freebie they’re about to receive.

Create the perfect email opt-in

Your Thank You Page Should Include a Clear Call-To-Action

Once you’ve created a customized thank you page for each of your email opt-ins. you want to make sure each has a clear call-to-action.

What do you want your new subscriber to do after they read your thank you page?

Rather than having the contact download the offer or freebie right then and there, my top recommendation is to deliver it to their inbox instead. Sending your freebie via email will not only bring the contact into your email system right away but also help increase your domain authority.

For this to work, though, you need to make sure you include a clear message on your thank you page about where and when the contact should expect to receive their freebie. You should clearly let the contact know that they should check their inbox for an email with “X” subject coming from “X” email address. You can even include a note advising them to check their spam folders.

When someone signs up for something on your website, they’re automatically saying they want to receive it. Once they see this message on your thank you page, they’ll be waiting for your email to arrive and will most likely open and click into it when it does. Every time a contact opens and clicks into your emails, your email deliverability strengthens.

Email opt-in thank you page

How To Keep Contacts Engaged After Signing Up For Your Email Opt-Ins

The final component to think about when creating a successful email opt-in is what happens after the contact receives their freebie. What do you want your new subscriber to do after downloading your free resource?

While some people include a second call to action on their thank you pages, I find that can be distracting. Instead, I make sure that every contact that signs up for one of my email opt-ins is entered into an email sequence that first welcomes them to my list, and then provides the next possible offer.

Email opt-in thank you page

Creating a customized email sequence for each of your email opt-ins allows your new subscribers to not only get to know more about you and your business, but also keep them engaged enough to consider your next offer. An email sequence helps move that contact along the customer journey onto the next step.

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Lindsay Kirsch
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