Category Archives for "Marketing Automations"

How a Business Consultant Improved Customer Relationships with Marketing Automations

A client recently came to me because they were having a serious problem in their business. Her customers were getting really frustrated with her and her team. Although she had 5 start reviews for her services, the team’s slow response time and overall lack of customer support was dragging her reputation down. Now, my client’s […]

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Instructional Design for Marketers

Recently I spoke with Chris Davis, Director of Education for Active Campaign (marketing automation software). We jammed out on what exactly instructional design is and the growing gap between what marketers are creating and what is truly a learning experience.Courses are part of an effective marketing strategy, but are marketers missing out on key insights […]

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