As a marketing automation expert and a certified personal brand strategist, my goal is to provide you with the strategy and tactics to help you create more ease and efficiency in your business even when you aren’t sure where to start.In case you missed them,

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If you’re an online business owner focused on growing your email list as much as possible, you’re not alone. Yet what if I told you that a big email list doesn’t necessarily lead to big results? Most online businesses concentrate on building a robust list,

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If you are building an online business, you have probably heard the term “tech stack” a few times before. However, what is a tech stack, and what are some technology stack examples? As a business owner and entrepreneur, the term can be intimidating because there are

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Nailing down a cohesive content strategy can take some time. In fact, one of the common themes I‘ve noticed among entrepreneurs and online businesses is that they tend to overcomplicate the content creation process. I often find that many lack a cohesive strategy when it

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One of the most important lessons I’ve learned as an entrepreneur is how beneficial it is to surround myself with awesome people — the kind who can support me and my business through all of the inevitable ups and downs. You may have heard how

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Overcoming failure can be a difficult lesson to learn, especially as an entrepreneur. Some form of failure is a nearly inevitable part of starting your own business, product, or blog. Yet the most successful business owners know not to allow a fail stand in their

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Entrepreneurs and small business owners use a variety of different systems and technology to run their business — especially when it comes to marketing automation. That being said, one of the toughest tasks for any new entrepreneur is figuring out exactly what tools to invest

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Marketing automation can be baffling at times. It’s a series of automatic systems and workflows working behind the scenes, which makes us question how we can actually gauge their effectiveness. Sure, you’ll likely have one backbone marketing automation tool, such as ActiveCampaign. Yet there’s a

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Creating visually appealing graphics is a major part of running most businesses, especially a blog or online course. Ensuring your graphics are cohesive to your overall brand design is also important. Yet graphic design can be a tough genre to navigate, especially if you don’t

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The first step in creating a successful email list is to attract subscribers. The second is to ensure your emails are actually reaching those subscribers. It can be really exciting to finally begin growing your list — but it’s important to keep track of your

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Imagine this: Your ideal customer lands on your site, finds your awesome freebie, and signs up for your email list. Yet the thank you page that comes up after the “submit” button was clicked is hard to read or just plain confusing. Now your potential

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Last Updated: November 11, 2020 Many entrepreneurs find refining their tech stack complicated, messy, and often, just plain annoying. It can be tempting to think that investing in ALL the tools is the secret key to optimizing your online business. This is known as shiny

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When it comes to tech, we are often in a hurry to make a choice. It’s easy to jump into a tool that a BFF or colleague recommends. While this might turn out ok, it’s likely that your business is different from your friends… which

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Whether you have a booming business with 100,000 email contacts or a fledgling business with a tiny email list, your email deliverability is one of the most important marketing metrics to keep track of. If you’re someone who’s contacting your customers on a regular basis,

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