Consistent email design can be achieved simply by creating custom templates in advance. With an email marketing style guide, you build brand authority. Your emails should be instantly recognizable through visual queues, without your contact even having to read the content.  It is so important

Read More

Marketing automation mistakes can be confusing, frustrating, and embarrassing. You work so hard to draw in your ideal client, only to have them not open or click through your emails, or worse – unsubscribe. I see this all the time as an ActiveCampaign Certified Consultant.

Read More

Forms, and the website form tool you use to create your forms, is an integral part of your business. Your form tool allows you to collect a variety of information and data from leads, customers, and beyond! Forms can be used for: Gathering contact informationSending

Read More

You’ve put in the hard work to give your ideal subscriber incredible content, whether it be a cute downloadable freebie, a wonderfully worded newsletter, or a webinar jam-packed with awesome information. Then, it happens. They click. You have one new subscriber. Now what? Your welcome

Read More

As a gymnastics coach, I help kids time and again to overcome obstacles that prevent them from reaching their potential. One kid is attempting a cartwheel on a beam, trying over and over but always falling off. Each time, they try the same thing. And

Read More

The money is in the list. Despite Facebook, Instagram, TikTok, and YouTube, email is still the best way to reach users. For this reason, list building remains one of the most critical aspects of your online business. If you are starting from nothing or if

Read More

So, you have set up your blog, your online courses or your e-commerce store. The site is finally live, and based on what you saw your friends or competitors do, you also dabbled in some content marketing. But, unfortunately, that doesn’t seem to have done

Read More

This blog was last updated in August 2020. Over the past four years, I have been slowly gaining traction on developing and growing my blog. As my blog has grown, so has my content calendar, using Asana. I’ve gone from inconsistent posts every once and awhile,

Read More

In this week’s blog, we are going to talk about conquering expectations when working from home with kids. In our new reality, getting work done is more challenging than ever. Not only do you have to get YOUR work done but you have to help

Read More

Email promotion campaigns are a series of emails within an automation that seek to generate a conversion. The conversion can be either trade for time (such as a consultation appointment) or for money (such as a product or service purchase).  While promotions may all have

Read More

Net promoter automations are one of my most favorite automations to set up. They provide so much value and feedback to a business. Unfortunately, they are consistently underutilized within businesses, if used at all. Net promoter automations allows you to survey and find out more

Read More

Zoom is an online conferencing tool that allows you to have interactive, virtual meetings. It has become increasingly popular over the past few months as more people are working from home and even our kids have a need for virtual meetings. Most people use Zoom

Read More

Is it a Good Time to Start a Business? Recently, a dear friend asked me if I thought now was a good time to start a business. It’s an interesting question given that so much of our normal activities and business are on pause and

Read More

Selecting the right webinar tool for your business isn’t always easy. There are many different factors to consider in determining the best tool for you. What may work for one brand or business, may not work for another simply because of specific requirements, such as

Read More