I’ve found a secret weapon that’s changing the way I approach my inbound marketing strategy and helping me drive more sales through my website. Are you excited to find out what it is? It’s the book “They Ask, You Answer” by Marcus Sheridan, which teaches

Read More

As a marketing automation expert and a certified personal brand strategist, my goal is to provide you with the strategy and tactics to help you create more ease and efficiency in your business even when you aren’t sure where to start.In case you missed them,

Read More

Your email marketing automation software is one of the most essential tools in your toolbox. Yet with so many options available, it can be difficult to choose the right one. The three most popular email marketing tools are ActiveCampaign, Mailchimp, and ConvertKit.  While I personally

Read More

How to Plan for ActiveCampaign Outages System outages are inevitable — and we all need to prepare for them. No matter how bulletproof a marketing automation tool like ActiveCampaign may seem, it’s likely you’ll one day encounter an outage. It’s important to be well-prepared for

Read More

The best way to begin building an online reputation is to start a blog. Creating a blog is increasingly important in this day and age when a social media algorithm update can flip your customer reach overnight. When you start a blog, you’re the sole

Read More

Email deliverability is one of the most important metrics to consider when working on your email marketing strategy. Your deliverability score determines the likelihood that your emails will actually land in your customer’s inbox.  Deliverability depends on a number of factors, such as spam complaints,

Read More

As a marketing automation expert and a certified personal brand strategist, my goal is to provide you with the strategy and tactics to help you create more ease and efficiency in your business even when you aren’t sure where to start.In case you missed them,

Read More

If you’re an online business owner focused on growing your email list as much as possible, you’re not alone. Yet what if I told you that a big email list doesn’t necessarily lead to big results? Most online businesses concentrate on building a robust list,

Read More

If you are building an online business, you have probably heard the term “tech stack” a few times before. However, what is a tech stack, and what are some technology stack examples? As a business owner and entrepreneur, the term can be intimidating because there are

Read More

Nailing down a cohesive content strategy can take some time. In fact, one of the common themes I‘ve noticed among entrepreneurs and online businesses is that they tend to overcomplicate the content creation process. I often find that many lack a cohesive strategy when it

Read More

One of the most important lessons I’ve learned as an entrepreneur is how beneficial it is to surround myself with awesome people — the kind who can support me and my business through all of the inevitable ups and downs. You may have heard how

Read More

Overcoming failure can be a difficult lesson to learn, especially as an entrepreneur. Some form of failure is a nearly inevitable part of starting your own business, product, or blog. Yet the most successful business owners know not to allow a fail stand in their

Read More

Entrepreneurs and small business owners use a variety of different systems and technology to run their business — especially when it comes to marketing automation. That being said, one of the toughest tasks for any new entrepreneur is figuring out exactly what tools to invest

Read More

Marketing automation can be baffling at times. It’s a series of automatic systems and workflows working behind the scenes, which makes us question how we can actually gauge their effectiveness. Sure, you’ll likely have one backbone marketing automation tool, such as ActiveCampaign. Yet there’s a

Read More