Battle Post-Purchase Anxiety With a Trust Building Automation Sequence

I remember when I purchased my first online course. It was only a few years ago… I was still working a corporate job, but I it was slowly killing me. The daily 9-5… (or really, like 6-6) was wearing down my body, mind and spirit.

I knew I could do more with my expertise. If I were on my own, I’d really be able to leverage my full capabilities.

I could create a life of flexibility and freedom… and not have to stick with what’s expected and the status quo of working a corporate job.

I just needed some help to get started building my digital business. A digital business in which I would share my expertise via consulting and coaching services along with various products.

Meanwhile, there was a course that kept popping up in my Facebook feed. It promised to teach me all about digital marketing. I had a bit of background here, and I was already starting to set the foundation of my business in place. The more I saw the ad, the more I KNEW this course could be the magic key to break me out of corporate.

I decided to take the plunge. As a newly divorced and single mom, I didn’t really have the extra money at the time. This was the first big investment I decided to make towards my future business! I was ready, but I was really nervous.

I pulled out a credit card and placed an order for a seat in an advanced digital marketing class.

Immediately, I felt an adrenaline rush of excitement, but also, apprehension.

Did I make the right choice? Is this actually going to help me build my business? What happens next?

Read the rest of this blog on Active Campaign...


Get Marketing Automation Tips Straight to Your Inbox!